After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

The Community Ao dai Week 2024, organized by the Department of Culture and Sports, officially opened on the afternoon of June 24th at 15 Le Loi Building, Hue City. This week-long series of activities and events aims to promote and spread the image of ao dai to the community.

Since 2022, the Hue Festival has been developed with a four-season orientation through a series of continuous events and festivals throughout the year, making the most of unique cultural - geographical - historical factors from royal festivals, folk festivals, religious festivals, etc.

In 2023, Thua Thien Hue's artists were actively engaged in various cultural and artistic events in parallel with significant developments in the province's literature and arts.

As a part of a series of activities and events of the Winter Festival within the Four Season Festival - Hue Festival 2023, on the evening of December 15th, the Department of Tourism organized the opening ceremony of the “Wellness Tourism Week” event. Attending the opening ceremony was Mr. Nguyen Thanh Binh, Member of the Standing Committee of the Provincial Party Committee, Standing Vice Chairman of the Provincial People's Committee.

The two sides will coordinate to organize festival activities, cultural exchanges, sports, art performances, displays and exhibitions to celebrate major holidays and important events in the two localities, thereby promoting the culture and images of theirs.

The first annual boat racing event of Thuy Thanh commune (Huong Thuy town) kicked off on the morning of August 30th on Nhu Y River (at the community tourism spot of Thanh Toan Tiled-Roof Bridge), marking the start of a series of activities to celebrate numerous important local events.

Hue has recently organized a number of sporting events, demonstrating its effectiveness in the field of tourism.

Taking place from May 19 to 21, 2023 with various attractive activities, ‘Thuan An – the Call of the Sea’ Festival 2023 is a highlight in a chain of cultural events of the summer festival of Hue Festival 2023.