During the September 2nd National Day holiday, Ru Cha in Hoa Chau Ward became a popular destination for local residents and visitors. The lush mangrove forest amid Tam Giang Lagoon, together with a community-based ecotourism model currently being piloted, has begun to enhance the destination’s appeal while opening up new livelihood opportunities for local residents.

This year’s National Day vacation (September 2nd) is again bringing a surge of tourists to Hue. Alongside careful facility preparation, many accommodation businesses in the city have proactively refreshed their services, paying attention to even small details in the guest experience to give visitors a joyful, comfortable holiday.

Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

On the morning of August 14, a typhoon and flood prevention and search and rescue exercise for 2026 was held in Loc An Commune.

On July 22, the University of Sciences, Hue University held a ceremony to sign a Memorandum of Understanding (MoU) with Steinbeis University NEXT of Germany, marking a new milestone in its strategy to expand international partnerships and further enhance the quality of training, scientific research, and higher education integration.

On July 20, Hue Central Hospital hosted the 7th Imperial City Eye Meeting 2026 (ICEM 2026) under the theme “From Fundamentals to Challenges in Surgery.” Taking place from July 20 - 22, the event brings together over 200 ophthalmologists, researchers, and healthcare professionals from Vietnam and abroad to discuss the latest advances in ophthalmology, strengthen international collaboration, and enhance the quality of eye care services for the public.

On the afternoon of June 30, the Hue Brass Band Club held its founding congress for the 2026 -2031 term, marking a significant milestone in consolidating its organizational structure after over 5 years of operation. It also aims to further develop the club as a distinctive cultural institution, contributing to the preservation and promotion of Hue’s brass band musical heritage.

On the morning of June 16, Hue Central Hospital officially launched the 2026 “Comprehensive Orthodontics Training Course,” which aims at meeting the growing demand for updated knowledge and enhanced professional capacity among healthcare personnel working at medical facilities nationwide.

With the trend of modern tourism development, the night-time economy is increasingly becoming a “golden opportunity” to enhance a destination’s appeal and extend visitors’ length of stay. In Thuan Hoa Ward, alongside the solutions to maximize the effectiveness of existing night streets, the project of a night street along the Nhu Y River is expected to create a boost, contributing to the vibrancy of urban nightscape.