In response to the severe damage caused by prolonged flooding from October 27 to 30, 2025, which deeply inundated many areas and seriously affected the lives of thousands of workers in Hue City, numerous businesses across the area have promptly implemented support measures to help employees stabilize their lives as soon as possible.

On the afternoon of October 30, Deputy Secretary of Hue City Party Committee, Vice Chairman of Hue City People’s Committee Nguyen Chi Tai, together with Standing Committee member and Chairwoman of Vietnam Fatherland Front Committee of Hue City Nguyen Thi Ai Van, received donations from agencies, units, businesses, and organizations to support the city’s recovery efforts following recent floods.

According to the information announced by the leaders of the Department of Industry and Trade, on the morning of October 27, in the framework of the Autumn Fair 2025, which is taking place in Hanoi, over 30 businesses, cooperatives, craft villages, and industry associations in Hue City are participating in displaying and introducing their products in the event.

At the “Outstanding Vietnamese Businesswomen - Golden Rose 2025” title awards ceremony held on October 22nd in Hanoi, three businesswomen from Hue City were honored among 98 outstanding women nationwide.

From laboratories to raw material hills, from native plants to internationally certified products, the innovations of Hue’s business community have demonstrated that innovation is a key driver helping them increase product value and competitiveness in the new era.

On the morning of October 17, the People’s Committee of Phong Phu Ward, in collaboration with NextX Future Joint Stock Company (Ho Chi Minh City), held a training session aimed at enhancing the digital technology skills of nearly 50 local households, aquaculture facility owners, and businesses involved in black tiger shrimp farming. ​

After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

To build an e-government and smart city, Hue City has been focusing on collecting, integrating, and unifying digital data. This is not merely a technical solution but also a governance method that enhances transparency, efficiency, and public service for citizens and businesses.

With a conical hat painted with a Ly Dynasty dragon motif rich in Hue’s identity, K-pop star G-Dragon surprised fans when he appeared at Noi Bai Airport. That very hat was a creation of Maries Co., Ltd., founded and led by CEO Ho Thi Suong Lan, a businesswoman from Hue.

The development of the labor market is not only linked with social welfare but also serves as a pillar for sustainable growth. Hue City is focusing on investing in resources, at the same time expanding employment opportunities, and accompanying businesses and workers in the new phase.