Ask the people of Hue what flower they love most, and most will likely answer: the apricot blossom. To put it more formally, “hoang mai” - yellow apricot, without a doubt. Don’t believe it? Come to Hue and see for yourself! There’s a whole movement called “Yellow apricot blossom in front of the entrance”; a completed research project on “Conservation and development of Hue’s yellow apricot variety (Hue’s Hoang mai)”; a scientific conference on developing Hue’s Hoang mai into a key local product, aimed at successfully realizing the project to build Thua Thien Hue province (now Hue City) into Vietnam’s yellow apricot homeland. My friend, journalist Minh Tu, even published a book called “In front of the house stands a yellow apricot tree”, which sold out instantly, was reprinted, and translated into foreign languages to great acclaim.

According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.

“Thuan Hoa is a local publishing house, but not merely a local one, as Hue is a long-established historical and cultural center of the country and is also the one being internationally recognized. Therefore, from the very beginning, the publishing house has strived to produce works worthy of the historic land of Thuan Hoa,” Dr. Nguyen Duy To, Director of Thuan Hoa Publishing House, quoted the late journalist Hoang Tung, former Secretary of the Party Central Committee, when addressing the functions and development orientation of Thuan Hoa Publishing House at a friendly gathering marking its 45th anniversary (1981-2026), held on the morning of February 10.

“Nghien cuu Hue” (“Researching Hue”) is a series of books about Hue, born out of researchers’ deep affection for Hue culture. The series is considered the continuity of the B.A.V.H. (Bulletin des Amis du Vieux Hué) by the Association of Friends of Ancient Hue.

On the morning of February 1, at the space located at 23-25 Le Loi Street, Thuan Hoa Ward, Thuan Hoa Ward Public Service Center, in coordination with Hue Book and Culture Club, organized the “Thuan Hoa - Binh Ngo 2026” Festival under the theme “Dung dang dung de - Welcoming Spring in Joy and Good Health”.

To create a joyful and vibrant atmosphere before, during, and after the Lunar New Year of the Horse (Binh Ngo) 2026, Thuan Hoa Ward will organize the Thuan Hoa Spring Festival Binh Ngo 2026 at Hue Book and Culture Space (23 - 25 Le Loi Street, Thuan Hoa Ward). The program, themed “Dung dang dung de - Welcoming Spring in joy and good health”, will take place on February 1.

In Hue, comic books are not just a childhood pastime; they have gradually taken shape as a distinct cultural feature, preserved by a quiet yet steadfast community of comic lovers.

On the afternoon of January 2, the show “Humorous Startup Journey” was held with the startup expert Tran Thanh Tung, who is also known as Tung BT at Hue Books and Culture Space. The event attracted the participation of a large number of young people who have started, are starting, or aspire to start their own businesses…

That was the theme of the discussion held by Hue Architects Association in collaboration with other related agencies on the afternoon of December 16 at the Book Space and Reading Culture (No. 23 - 25 Le Loi Street, Thuan Hoa Ward).

Mr. Van Dinh Huy, who was born in 1983, is currently working at Phu Bai Ward Police office. Even younger than Dinh Huy, Mr. Do Minh Dien, who was born in 1990, is currently an officer in the Department of Culture and Sports of Hue City. What they have in common is a strong passion for books, and up to now, each of them has built his own personal book collection. They are truly the “young gentlemen” who collect books in Hue.

The Books and Dreams Club is not only a place for students to discover good books, but also a place to give wings to their dreams.

Reading plays an important role for everyone, especially for students. However, not all parents have the right method to inspire and guide their children to develop the habit of reading and love of for books.