Such is the title of a book recently released by Thuan Hoa Publishing House in late March 2026. The more than 20 articles included in the book are the result of a dedicated process of research, documentation, and fieldwork by its two authors, Nguyen Duc Loc and Le Thi Mai An (currently working at the Hue City Museum of History).

On the morning of April 16th, the University of Sciences, Hue University organized a series of activities in response to the 5th “Vietnam Book and Reading Culture Day” 2026, attracting a large number of staff, lecturers, and students.

In response to Vietnam Book and Reading Culture Day (April 21), on April 13, the Phu Xuan Ward Women's Union officially launched a reading space themed “Phu Xuan - Culture and Heritage”. The space is located at the Community Cultural House, 103 Nhat Le Street.

On the morning of April 11, at Secret Affairs Institute - Tam Toa Complex, Hue Monuments Conservation Center, in coordination with Hue Museum of Royal Antiquities, Hai Ba Trung High School, and Nguyen Hue High School, organized a heritage education program titled “Reforms of Emperor Minh Mang”, in celebration of Vietnam Book and Reading Culture Day (April 21).

On the afternoon of March 29, at Hue Book and Culture Space (23 - 25 Le Loi Street), the Hair Donation Day, with the message “Giving hair - Giving love”, attracted a large number of students and residents. The event was organized by the “One painting - Many hopes” project in collaboration with Thuan Hoa Ward Public Career Service Center, and Hue Book and Culture Club, with the support from Loan Nguyen hair salon.

The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.

Hue Bookcase Project will develop a pricing framework for books and implement price evaluations for publications already released under Hue Bookcase collection, particularly those that are not commissioned by the government.

The exhibition, organized by Hue City Library, opened on the morning of March 11 as part of a series of activities aimed at widely promoting the significance and importance of the election of deputies to the 16th National Assembly and People’s Councils at all levels for the 2026 - 2031 term.

Ask the people of Hue what flower they love most, and most will likely answer: the apricot blossom. To put it more formally, “hoang mai” - yellow apricot, without a doubt. Don’t believe it? Come to Hue and see for yourself! There’s a whole movement called “Yellow apricot blossom in front of the entrance”; a completed research project on “Conservation and development of Hue’s yellow apricot variety (Hue’s Hoang mai)”; a scientific conference on developing Hue’s Hoang mai into a key local product, aimed at successfully realizing the project to build Thua Thien Hue province (now Hue City) into Vietnam’s yellow apricot homeland. My friend, journalist Minh Tu, even published a book called “In front of the house stands a yellow apricot tree”, which sold out instantly, was reprinted, and translated into foreign languages to great acclaim.

According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.