Alongside public museum institutions, the system of private museums in Hue is considered a highlight in promoting cultural and heritage values and has become an attractive destination on the tourism map. However, the establishment of tours still depends on each museum’s own approach.

Market analysis plays an important role in the work of tourism development. The results released from the analysis help the tourism sector and the businesses working in this field develop appropriate strategies, and create tourism products and services that closely match the market demand. This is an urgent requirement if Hue tourism wants to expand its market and reach effective tourist attractions.

The 2nd Hueba Jogging - 2025 held by the City Business Association, in collaboration with 75GROUP Investment & Development JSC took place on the morning of August 3, attracting the participation of over 4.000 runners. This was the final activity of the 3rd “Hue Sports Festival” – 2025, a sports day for community health.

The construction of Ring Road 3 will begin in September 2025, marking a major milestone in Hue City’s urban transportation infrastructure development strategy. Far more than a conventional road project, this route is seen as a catalyst for expanding urban space, creating strategic land reserves, attracting investment, and improving quality of life for local residents.

This is considered an important legal basis to implement sub-zone planning projects, urban embellishment, and attracting strategic investment, gradually transforming the economic zone into the southern development hub of Hue City.

Golf tourism is increasingly becoming a driving force behind high-quality travel, attracting tourists who are willing to spend, including those from international markets. Hue has shown interest in developing this form of tourism, yet much work remains to be done to achieve greater effectiveness.

To develop the city towards the sea and foster regional links, Hue City has, in addition to effectively implementing its master plans, prioritized attracting and investing in major projects to complete its infrastructure, especially transport infrastructure, from central urban areas to satellite urban areas.

Beyond promoting regional cooperation, expanding connections and partnerships with localities across the country enhances the diversity of tourism products, strengthens the link between tours and routes, and improves the ability to attract tourists.

In the radiant dawn of the lagoon region, travelers from afar sip rich, flavorful coffee while enjoying the vast, beautiful scenery of rippling waters. This fresh experience has been developed into a tourist attraction, creating a unique highlight for visitors to Tam Giang – Cau Hai Lagoon.

On the afternoon of Jun 1st, the third season of TEDXLe Loi Street took place at Hue UK Academy, attracting over 200 attendants, including students and those loving and cherishing the cultural values of the ancient capital.