The launch of direct flights from Belarus to Vietnamese localities, especially Da Nang, is opening opportunities to attract Belarusian tourists to Hue along the Central Heritage Road.

On the evening of May 15, the Department of Finance, in collaboration with the City Young Business Association, and Soc do Joint Stock Company - socsdo.vn e-commerce platform, organized a program titled “Unlocking Revenue Growth with Zalo - AI - CRM Ecosystem”. The program attracted the participation of over 100 businesses and household enterprises in the area.

Not only honored as one of the world’s leading romantic honeymoon destinations in 2026, Hue is also increasingly becoming attractive to international visitors thanks to its safety, friendliness, and rich cultural identity. These advantages are opening up strong prospects for the Ancient Capital’s tourism sector in attracting high-value international travelers.

Following a vibrant April filled with diverse artistic activities, the Summer Festival - Hue Festival 2026 continues with a series of attractive cultural and tourism events throughout May and June, promising new experiences for both residents and visitors.

On the morning of May 3, at the University of Sciences, a talk show themed “Hue Singing (Ca Hue) with Hue students” took place in a lively atmosphere, attracting a large number of students.

In the context of declining enrollment, career guidance and admissions counseling for specialized arts programs aimed at students are considered an important stepping stone to spark interest and identify future talent.

On April 29th, at Nguyen Tri Phuong Secondary School, the Department of Education and Training organized the primary-level STEM Festival for the 2025-2026 school year, attracting a large number of students and teachers. ​

On the morning of April 27th, the Department of Tourism reported that the total number of visitors to Hue during this year’s Hung Kings’ Commemoration holiday was estimated at around 310.500. This marks a sharp increase compared to the same holiday in 2025, when Hue welcomed 109.000 visitors.

Transforming coffee from a simple beverage into a journey of discovery, the coffee-making workshop by Hue Experience on Hoang Quoc Viet Street (An Cuu Ward) has created an appealing highlight, attracting many foreign visitors to stop by and take part.

On April 25, Phong Dinh Ward organized the “Old Scent of the Ancient Village” Festival, featuring a variety of unique cultural and artistic activities that attracted a large number of locals and visitors to visit and experience.