Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.

Drawing from nearly 720 years of Thuan Hoa - Phu Xuan's heritage, Hue boasts a treasure trove of culinary excellence, offering a competitive advantage for tourism in the ancient capital. Becoming a centrally governed municipality brings Hue new opportunities, and alongside its fresh, vibrant identity, people will think of Hue as a culinary city where quintessence converges.

The 5-star luxurious, trans-Viet tourist train arrived at Hue Railway Station on the morning of December 22, taking 7 international visitors to experience tourist destinations and relics in Hue Ancient Capital

From the historical roots of Thuận Hóa - Phú Xuân nearly 720 years ago, Hue has inherited a rich culinary elite resource, offering a competitive edge for the ancient capital tourism. Achieving the status of a centrally governed municipality brings new opportunities for Hue. Alongside its fresh and vibrant developments, Hue is increasingly recognized as a culinary city where quintessence converges.

On December 18th, at Ruong House Space within the Interior Palace area of Hue Imperial Citadel, Hue Monuments Conservation Center (HMCC) in collaboration with Comicola and Phygital Labs officially launched the experience area and introduced the “Imperial Ancient Capital Archaeology Chronicles” project.

The opening of the Co Do (Ancient Capital) Modern Dance and Folk-Dance Cup took place on November 24th, 2024, at the gymnasium of Hue University’s Faculty of Physical Education. The event attracted 300 athletes from 25 dance and folk-dance clubs across the province.

After more than 20 years of waiting, the first restoration of an ancient rường house (beamed house) among 21 ones in Bao Vinh Ancient Town, Huong Vinh Ward, Hue City, began in early November 2024. The project aims to restore the house to its original Hue-style beam architecture, contributing to urban revitalization, and promoting tourism and services in Bao Vinh Ancient Town.

Hue - Tien Phong cajeput oil, a high-quality product developed by Tien Phong one member State Limited Company (Tien Phong Company), has been successfully produced as part of a science and technology project commissioned by the provincial People's Committee. This product is not only praised for its health benefits but also highlights the cultural and natural values of the Ancient Capital.

Thua Thien Hue has preserved many craft villages and handed down many unique traditional crafts. With abundant cultural tourism resources and natural tourism assets, it can combine them with craft and traditional village tourism. This provides a foundation for the Ancient Capital to develop a tourism model that complements its strengths in cultural and heritage tourism.

For Nguyen Hung, a teacher and artist, the folk culture of the land of Hue ancient capital has forged in him a unified and unique artistic language. With his quiet passion for creation, he has guided many generations of students to achieve brilliant success through 35 years as an art teacher in public schools and art training classes.