Ancient chrysanthemums, a symbol frequently found in heritage structures, clothing, and jewelry of the Nguyen Dynasty, have left their traces but seem to have disappeared from Hue. Meanwhile, the appreciation for these flowers continues as a quiet passion among some "scholars of Ha Thanh".

Thanks to technology, many delicious dishes from Hue have transcended the borders of their homeland. The unique flavors of the ancient capital are now finding their way to the East and the West, driven by the rise of e-commerce and the entrepreneurial spirit.

It may seem easy to dream of a day when Gia Hoi “revives,” not only preserving its essence and cultural heritage values, but also seizing the opportunity for this ancient quarter to develop. The preservation of heritage values in this ancient quarter located east of the Hue Citadel, however, is facing many challenges and conflicts.

The year 2024 marks a series of significant milestones in the Ancient Capital. Besides the historic event of becoming a centrally-governed city, Hue is also a destination for major investors with groundbreaking and finalized mega-projects, contributing to elevating the status of the sixth centrally-governed city in the country.

With the theme of “Hue - Ancient Capital, New Opportunities”, Hue is meticulously gearing up, mobilizing all resources to ensure the success of the National Tourism Year and create enduring value for the tourism industry in the years to come.

Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.

Drawing from nearly 720 years of Thuan Hoa - Phu Xuan's heritage, Hue boasts a treasure trove of culinary excellence, offering a competitive advantage for tourism in the ancient capital. Becoming a centrally governed municipality brings Hue new opportunities, and alongside its fresh, vibrant identity, people will think of Hue as a culinary city where quintessence converges.

The 5-star luxurious, trans-Viet tourist train arrived at Hue Railway Station on the morning of December 22, taking 7 international visitors to experience tourist destinations and relics in Hue Ancient Capital

From the historical roots of Thuận Hóa - Phú Xuân nearly 720 years ago, Hue has inherited a rich culinary elite resource, offering a competitive edge for the ancient capital tourism. Achieving the status of a centrally governed municipality brings new opportunities for Hue. Alongside its fresh and vibrant developments, Hue is increasingly recognized as a culinary city where quintessence converges.

On December 18th, at Ruong House Space within the Interior Palace area of Hue Imperial Citadel, Hue Monuments Conservation Center (HMCC) in collaboration with Comicola and Phygital Labs officially launched the experience area and introduced the “Imperial Ancient Capital Archaeology Chronicles” project.