More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

The Community Ao dai Week, which kicked off the Summer Festival 2025 in early June, has drawn a large number of designers, models, artists, cultural experts, and researchers, etc. Each participant acts as an ambassador, promoting Hue Ao dai in particular and the traditional Ao dai Vietnam in general.

More than 1,000 people from all three regions of the country, wearing traditional and modern ao dai, gathered in Hue for a parade. All of this created a vibrant, colorful, and festive atmosphere right in the heart of Hue City.

In the radiant dawn of the lagoon region, travelers from afar sip rich, flavorful coffee while enjoying the vast, beautiful scenery of rippling waters. This fresh experience has been developed into a tourist attraction, creating a unique highlight for visitors to Tam Giang – Cau Hai Lagoon.

On the morning of June 1st, in Vinh Thanh Commune (Phu Vang District), the People's Committee of Hue City, in coordination with the General Department of Politics of the Vietnam People’s Army and Military Region 4, organized a program in response to World Environment Day, Vietnam Sea and Island Week, and launched the “Summer Youth Volunteer” campaign, and the “Youth with the Homeland’s Seas and Islands” program 2025.

Ao Dai Vietnam through historical periods” is the theme of an exhibition co-organized by Hue City Museum of History and Quang Ninh Provincial Museum. The exhibition opened on May 29 at the Quang Ninh Provincial Museum (Tran Quoc Nghien Street, Ha Long City, Quang Ninh Province).

May 16, 2025 saw a range of activities in Hue to commemorate the 200th birth anniversary of renowned cultural luminary Dang Huy Tru. The Vietnam Association of Photographic Artists, in collaboration with the Union of Literature and Arts Associations of Hue City, held a seminar titled "Commemorating the 200th Birth Anniversary of Cultural Luminary and Founder of Vietnamese Photography Dang Huy Tru ."

On the 200th anniversary of the birthday of celebrity Dang Huy Tru (May 16, 1825 - May 16, 2025) on May 16, Hue City Museum of History in collaboration with the Executive Committee of Dang family in Thanh Luong Village and many organizations held an incense offering ceremony at the worship house of Mr. Dang Huy Tru (Huong Xuan Ward, Huong Tra Town).

On the morning of May 12 (the 15th of the lunar April month), the Vietnam Buddhist Sangha (VBS) of Hue City solemnly held the Grand Vesak Celebration 2569 at Tu Dam Pagoda (Truong An Ward, Thuan Hoa District), with the presence of a large number of monks, nuns, and Buddhist followers.

On the morning of May 11, in Hue City, Keiser University Vietnam (KUV) - Hue Center organized a cultural and educational event with the theme “Keiser Culture Day - Experience the American Vibe with KUV”.