According to a Washington D.C.-based Vietnam News Agency (VNA) correspondent, the Vietnamese Embassy in the United States has showcased the Nhat Binh Ao dai, part of a special collection by the designer Cao Minh Tien, at the Diplomatic Corps Fashion Exhibition and Gala in Washington D.C.

Data compiled from the Google Destination Insights travel trend tracker reveals that Vietnam has the 7th highest destination growth rate globally. Notably, Hue is among the top 10 most searched cities in Vietnam by international visitors.

Often compared to a “land of a thousand pines” in the heart of Hue, the two hills of Thien An and Vong Canh consistently captivate visitors with their poetic, romantic scenery. Already crowded on regular days, during the holidays they attract even more people who come to breathe in the fresh air and immerse themselves in the lush natural surroundings.

On the afternoon of May 4th, Department of Tourism reported that the total number of visitors to Hue City during the April 30th - May 1st holiday saw a sharp increase, estimated at 351.000 arrivals over the 5-day period from April 30th to May 4th.

“Hue Buddhist cultural heritage” is the theme of an exhibition organized by the Executive Board and the Cultural Committee of the Vietnam Buddhist Sangha in Hue City to celebrate the Vesak Day 2025.

On the morning of April 29, information from the Department of Tourism indicated that, through statistics on room bookings at accommodation establishments and a synthesis of related data, Hue tourism is projected to welcome approximately over 300,000 visitors during the April 30 - May 1 holiday.

On the afternoon of April 26th, at Tang Tho Lau (Archive Pavilion) inside Hue Imperial City, Hue Monuments Conservation Center organized the “Exploring and Promoting the value of the Documentary Heritage: The relief castings on the Nine Dynastic Urns at Hue Imperial Citadel” event in celebration of Vietnam Book and Reading Culture Day 2025.

More than 200 books on Hue and the Hue Bookcase project, along with 50 entries from a book cover design contest themed “Hue City – My Hometown” by secondary school students, were on display at Vietnam Book and Reading Culture Day 2025.

On the afternoon of April 21, the University of Sciences, Hue University held various activities to respond to the 4th “Vietnam Book and Reading Culture Day” in 2025.

During the April 30 - May 1 holiday period, employees will benefit from an extended five-day consecutive vacation. Forecasts predict domestic tours will attract many visitors. Local tourism authorities, travel agencies, and hotels have prepared numerous products and services, ready to welcome tourists.