During this year’s National Day holiday, from August 29 to September 2, Hue City was estimated to welcome over 651,000 tourist arrivals, up about 231% year on year.

This year’s National Day vacation (September 2nd) is again bringing a surge of tourists to Hue. Alongside careful facility preparation, many accommodation businesses in the city have proactively refreshed their services, paying attention to even small details in the guest experience to give visitors a joyful, comfortable holiday.

On the morning of August 28, Vietnam Railways Corporation (VNR), in collaboration with Quang Tri Province People’s Committee and Hue People’s Committee, officially launched the ‘Phong Nha - Hue Imperial City: A World Heritage Journey’ tourist train at Dong Hoi Railway Station. Later that day, Hue City welcomed the train and held a ceremony to mark its arrival.

Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

According to the information released by the Department of Tourism on the morning of August 20, based on survey data, the number of tourists to Hue during this year’s National Day holiday (September 2) is expected to keep on rising year-on-year, reaching an estimated 535,000 arrivals.

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

Hue City People’s Committee has officially announced the opening of an inland waterway route on the Ngu Ha river, spanning 3,5 km, set to begin operations on April 10th, 2026. This marks the initial step in a project to introduce electric tourist boats, expected to be launched around April 30th, opening up new prospects for river-based tourism and enabling the exploration of heritage spaces by water.

On April 1st, the Traffic Police Division of Hue City Police reported that it had promptly received information, verified the case, and assisted two foreign tourists in recovering their misplaced property, ensuring a quick, safe, and regulation-compliant process. ​

On the morning of March 26, Vietnam Railways (VNR), in coordination with the City People’s Committee, unveiled the new design of the “Connecting Central Heritage Journey” train and announced Hue Railway Station’s recognition as a tourist destination.

According to statistics from the Department of Tourism released on the morning of March 1, the number of tourists to Hue in the first two months continued to rise sharply, estimated at over 1.2 million arrivals, while the number of visitors to the city in February, 2026 alone witnessed an increase of nearly 72%. Especially, the total revenue from tourism rose significantly compared to the previous year.