On the afternoon of September 10, the Ministry of Culture, Sports and Tourism, in collaboration with Hue City People's Committee, organized the opening ceremony of the 3rd Vietnam International Photography Festival in 2025. This biennial international event aims to build a brand name for Vietnamese photography, while contributing to promoting the image of the country, people, and culture of Vietnam to international friends.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

On the evening of September 5th, the Department of Science and Technology (S&T) organized an exhibition to showcase Science and Technology products, commercially potential products, and trademark-protected products in 2025. The exhibition is part of activities to promote the development of the Science and Technology market and to respond to the National Tourism Year 2025; the exhibition runs for two days, from September 5th to September 7th.

Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

On the morning of September 4th, the Department of Tourism announced statistics on visitor arrivals to Hue in the first eight months of 2025. Notably, France topped the international tourist market to Hue with nearly 64.200 tourists during the period, accounting for 13,5% of the city’s international tourist arrivals.

On the late afternoon of August 28, at Ly Tu Trong Park (Thuan Hoa Ward), Hue City People's Committee, in collaboration with the Korea International Cooperation Agency (KOICA), held the inauguration ceremony for the Smart street component of the “Developing Hue into a smart cultural and tourism city” project.

The People’s Committee of Hue City has just issued Plan No. 360/KH-UBND dated August 26th, 2025, on the organization of Hue Wellness Tourism Week 2025. Accordingly, the programs and events of this week will take place from October 21st to November 2nd, 2025.

On the afternoon of August 22nd, information from the Department of Tourism indicated that the number of visitors to Hue during this year’s September 2nd holiday (National Day) is forecast to increase sharply, with an estimated 196,000 arrivals.

This year’s National Day holiday (September 2) lasts four days, providing the perfect opportunity for travelers to plan getaways. According to forecasts from the tourism sector, visitor numbers are expected to rise sharply, with independent travel and short tours emerging as dominant trends.

Under the majestic roof of the Guol, amidst the resonant gongs of the festive season, the Co Tu people of Doi Village are steadily awakening the potential of community-based tourism. They are creating livelihoods right on their homeland while preserving and sharing the traditional cultural values of their village.

We would like to invite you to watch the images of Rông houses (Tall Houses) - a unique style of architecture, at Kon Rôn village, in Ngọc Kéo commune, Đăk Hà district of Kon Tum province.

You have just watched the images of cherry blossoms blooming on the lush oolong tea hills in Sa Pa, signaling the arrival of the new spring. We wish you all a new year filled with joy, happiness and success.

From above, the lake resembles an ax, so it is also commonly known as the Ax Lake. The lake is surrounded by rows of lush pine trees, creating a romantic and poetic scene.

Among more than 100 fine artworks with the theme "Fine Art Works - Collection of Hue Fine Arts Museum" organized by Hue Fine Arts Museum at 15 Le Loi St., more than half are typical works of famous artists from the ancient capital or once associated with this land.

To create a woodcut painting, the artist must go through many elaborate and meticulous steps. Without much passion, it would be impossible to become an artist of woodcut paintings.

We would like to invite you to watch the images of a particular fishing village in Vinh Thanh commune with fishing boats full of seafood after a fishing trip.

Chu Đang Ya is known as the paradise of wild sunflowers. In November annually, in yellow on the hillsides and streams in Gia Lai province. For people in the Central Highlands, wild sunflowers are the symbol of winter’s arrival.

The tourism sector will convey the messages about plastic-free tourist destinations and tours through the promotion on at least 3 platforms with the highest reach of tourists.

Located about 40 km away from Hue City center, the Lotus Marsh is a sandy wetland in a large lake in Phong Dien district. Here there are many open spaces with smooth green grasslands, clear blue waters with charming scenery.

We would like to invite you to admire the images of massive sedge fields, covering a massive area like an enormous carpet in Nga Tan commune, Nga Son district, Thanh Hoa province.