On August 8, Hue College of Tourism in collaboration with the USA Poultry & Egg Export Council organized the “Cooking with U.S. Chicken” competition.

Alongside public museum institutions, the system of private museums in Hue is considered a highlight in promoting cultural and heritage values and has become an attractive destination on the tourism map. However, the establishment of tours still depends on each museum’s own approach.

Slow travel is emerging as a popular trend among many tourists. With its rich natural landscape, deep cultural and heritage roots, traditional way of life, and the unique warmth of its people, Hue holds many advantages for developing this form of tourism. However, to truly develop slow travel, Hue still has much work to do.

Market analysis plays an important role in the work of tourism development. The results released from the analysis help the tourism sector and the businesses working in this field develop appropriate strategies, and create tourism products and services that closely match the market demand. This is an urgent requirement if Hue tourism wants to expand its market and reach effective tourist attractions.

The Union of Science and Technology Associations of the city has just released the book: "Promoting the value of traditional Hue music in cultural and tourism development". The book, 300 pages long, is published by Thuan Hoa Publishing House.

Aiming to create a clean, friendly tourism environment for the health of the community, efforts to prevent and control the harmful effects of tobacco at accommodation facilities, hotels, and resorts in Hue City have recently been strengthened and effectively implemented. Many hotels not only strictly comply with legal regulations but have also creatively developed smoke-free models in alignment with green and sustainable tourism development.

On July 27, the Tourism Department announced that the number of tourists visiting Hue in the first 7 months of 2025 exceeded 4 million arrivals, significantly higher than that of 2024, which reached 3,9 million arrivals.

On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”

Giving up a stable job in Da Nang City, Tran Huu Tri (born in 1995), from Ka Tu village, Huong Phu commune, Phuc Loc district (now part of Khe Tre commune), decided to return to his hometown to start a business with a farmstay model that combines organic farming and experiential tourism.

The People's Committee of Hue City has approved the organization of the first race designed to explore the city’s cultural heritage - “Hue Heritage Trail 2025”. This is a highlight event within the framework of Hue’s 2025 Wellness Tourism Week and responding to the 2025 National Tourism Year.

We would like to invite you to admire the mustering of storks landing on the tree branches at Long Tho Lake (located in Thuy Bieu Ward, Hue City), creating an wild and peaceful scene at this place.

We would like to invite you to admire the experience the vibrant atmosphere at dawn at Thuan An fishing port - the biggest fishing port in Thua Thien Hue province.

In the rainy weather, excitement and joy were clearly visible on the faces of international guests.

We would like to invite you to admire the beauty of the terraced fields in Mù Cang Chải district, Yên Bái province.

Thailand, the United States (of America), Malaysia, Taiwan, France, England, Australia, Germany, South Korea and the Netherlands are the top 10 international markets with their visitors to Hue in the first 9 months of the year.

We would lịke to invite you to admire the images of white reeds in Hue Imperial City, attracting many people and tourists to check-in in recent days. Visitors have been amazed by the pure beauty of the white reed flowers against the background of ancient walls.

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.

On the morning of September 27th, the City People's Committee organized the opening of the exhibition space with the theme "The Colors of Mid-Autumn" to showcase the cultural beauty of celebrating the Mid-Autumn Festival of the Hue people.

Located about 15 km from Hue city's center, the Rú Chá mangrove forest is a famous destination, attracting numerous people coming to take check-in photos when Autumn is around the corner.

Inspired by a meeting between the Hue Monuments Conservation Center and representatives of the Asian Photography Bridge, Hue International Photography Festival 2023 became a bridge to gather photographers from 7 countries and the Crossing Bridges together. This was a very good opportunity to promote the image of Hue city to domestic and international friends.