“Promoting the value of Hue’s local specialties through experiential tourism” was the theme of a specialized workshop organized by Hue Center for Investment Promotion, Trade and Enterprise Support over 2 days, December 13 and 14.

On December 11, the Department of Tourism organized a program to survey wellness tourism products in the city to orient their exploitation, promotion, and development in the coming time.

In Hue, authentic local tourism experiences are created not only by luxurious resorts or packaged tours, but also by farmers, garden-house families, and fishing village residents...

Not only serving as a “red address” for patriotic education, the system of heritage sites related to President Ho Chi Minh in Hue is also an attractive cultural and historical tourism destination that draws visitors.

On December 7, HTV Vietnam-China Services and Tourism Co., Ltd held the 2025 International Conference on Employment and Studying Abroad in China.

Under the direction of the Ministry of Culture, Sports and Tourism, Vietnam National Administration of Tourism, Hue City People’s Committee, and Hue City Department of Tourism, the organizing unit - BamBoo Artists Agency - has introduced the large-scale Hue Mega Concert event series.

In the context of the increasingly extensive development of Vietnam-Japan relations, local cooperation has become an important driving force that fosters strong and lasting ties between the two countries. For Hue - Vietnam’s unique heritage city - Japan is not only a partner in economy, trade, and tourism, but also a special companion in the journey of cultural exchange, people-to-people engagement, and sustainable development rooted in heritage values.

On the evening of November 29, the Department of Tourism coordinated with relevant units, to organize a welcome event for the first flight and its passengers traveling from Shenzhen (China) to Hue City by air. Attending the program was Mr. Nguyen Thanh Binh, Standing Vice Chairman of Hue City People’s Committee.

“Vietnam Sports Administration (Ministry of Culture, Sports & Tourism) has just issued a decision to establish Vietnam Sports Delegation for SEA Games 33, in which Hue sports contributes 1 coach and 7 athletes,” said Bui Thanh Dung, Deputy Director of the Department of Culture & Sports on the afternoon of November 28th. ​

In the tourism and service development orientation of Hue City for the 2025-2030 period, with a vision to 2045, Hue tourism aims to attract 10-12 million visitors by 2030, achieving annual growth of 18-20%, with international visitors accounting for about 45+50%. Speaking with Hue Today Weekly, Mr. Dinh Manh Thang, Vice Chairman of Vietnam Tourism Association and Chairman of Hue Tourism Association, stated that despite encouraging achievements, Hue tourism still faces issues that require bold change to achieve sustainable development.

We would like to invite you to admire the mustering of storks landing on the tree branches at Long Tho Lake (located in Thuy Bieu Ward, Hue City), creating an wild and peaceful scene at this place.

We would like to invite you to admire the experience the vibrant atmosphere at dawn at Thuan An fishing port - the biggest fishing port in Thua Thien Hue province.

In the rainy weather, excitement and joy were clearly visible on the faces of international guests.

We would like to invite you to admire the beauty of the terraced fields in Mù Cang Chải district, Yên Bái province.

Thailand, the United States (of America), Malaysia, Taiwan, France, England, Australia, Germany, South Korea and the Netherlands are the top 10 international markets with their visitors to Hue in the first 9 months of the year.

We would lịke to invite you to admire the images of white reeds in Hue Imperial City, attracting many people and tourists to check-in in recent days. Visitors have been amazed by the pure beauty of the white reed flowers against the background of ancient walls.

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.

On the morning of September 27th, the City People's Committee organized the opening of the exhibition space with the theme "The Colors of Mid-Autumn" to showcase the cultural beauty of celebrating the Mid-Autumn Festival of the Hue people.

Located about 15 km from Hue city's center, the Rú Chá mangrove forest is a famous destination, attracting numerous people coming to take check-in photos when Autumn is around the corner.

Inspired by a meeting between the Hue Monuments Conservation Center and representatives of the Asian Photography Bridge, Hue International Photography Festival 2023 became a bridge to gather photographers from 7 countries and the Crossing Bridges together. This was a very good opportunity to promote the image of Hue city to domestic and international friends.