Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.

Following a vibrant April filled with diverse artistic activities, the Summer Festival - Hue Festival 2026 continues with a series of attractive cultural and tourism events throughout May and June, promising new experiences for both residents and visitors.

“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days. Crowds are flocking to relic sites, pagodas, royal mausoleums, and eateries during the holidays, making the Ancient Capital more vibrant and lively.

For many years, the development of waterway tourism has been a consistent goal, as the potential of Hue's rivers remained largely untapped. Following the City People's Committee's announcement of the inland waterway route on the Ngu Ha River, along with the pilot launch of heritage-linked tourism routes using electric boats on the Huong River and its tributaries, the local waterway tourism is expected to be unlocked.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On the morning of April 27th, the Department of Tourism reported that the total number of visitors to Hue during this year’s Hung Kings’ Commemoration holiday was estimated at around 310.500. This marks a sharp increase compared to the same holiday in 2025, when Hue welcomed 109.000 visitors.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

On the afternoon of April 24th, the city’s Tourism Association, together with representatives of tourism enterprises, held a reception and working session with a delegation from the Consulate General of the Republic of Belarus in Ho Chi Minh City, led by Consul General Alexander Dmitrievich Sidoruk. Leaders of the Department of Foreign Affairs also attended the meeting.

On the morning of April 23rd, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang held a working session with Thanh Thuy Ward on the implementation of tourism and service projects in the area. The meeting was attended by representatives of relevant departments, agencies, and local authorities. ​

On the afternoon of April 23, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, along with representatives from relevant departments and sectors, received and held a working session with a delegation from the Consulate General of the Republic of Belarus in Ho Chi Minh City, led by Mr. Alexander Dmitrievich Sidoruk, Consul General.

Visitors will be immersed in a majestic space with lush green lawns, rows of mossy ancient pine trees when visiting Gia Long Emperor’s mausoleum. Nestled in the ancient pine forests is the architectural complex of mausoleums of Emperor Gia Long and other Nguyễn Emperors.

Parabim I Draw is a recent communal place for those who love painting and art. There is no age or ability limit. Participants are believed to feel peaceful and understand themselves more as long as they are comfortable with their ways of drawing.

We would like to invite you to visit the Bac Ha plateau (Lao Cai city) to admire the pure white color of Tam Hoa plum flowers coming into bloom.

Hue is known as the land of many types of cakes, from royal cakes offered to emperors to commoner cakes. Among them is a type of cake that few people know about, called “Hồng Đào Nguỵ Quả”; (or commonly known as Gac or Spiny gourd cakes), a cake shaped like a unique fruit that people in Hue present on joyful occasions such as weddings and festivals.

We would like to invite you to admire some pictures of Tết flowers. Those are the images of the bright smiles of flower sellers and transporters at Phú Hậu wholesale market, the images of old men and ladies taking care of flowers in Phú Mậu flower village, the images of the colorful Thanh Tien paper flowers and the happy faces of young couples. Joy is in the air at the turn of the lunar new year.

Since the beginning of the 11th lunar month, the grapefruits in Phuc Dien ward, commonly known as the capital of Dien grapefruits, have begun to turn yellow and ready for harvesting. The fruitful grapefruit trees creates a poetic space that attracts many people to come and check-in.

We would like to invite you to admire the peaceful, fresh images of nature and people in Hue in the last days of the lunar year when the weather is a bit chilly yet filled with warm sunshine. The pure beauty of the foliage or the gates of ancient forts could mesmerize visitors during their trip to Hue city.

We would like to invite you to admire the images of maple forests changing leaves, surprisingly beautiful, in Huong Linh commune, Huong Hoa district, Quang Tri province.