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| Vice Chairman Tran Huu Thuy Giang of Hue City People's Committee speaking with the delegation |
Vice Chairman Tran Huu Thuy Giang provided an overview of the city’s socio-economic development and highlighted Hue’s strengths, potential, and recent successes in cooperation with South Korean partners. He expressed the city’s expectation that the business delegation would serve as an important bridge, introducing suitable partners to explore and implement strategic cooperation projects in three key sectors: tourism, healthcare, and aviation.
In the tourism sector, Hue proposed strengthening cooperation in destination promotion, tourism marketing, and the development of multilingual communication channels. In healthcare, the city hopes that medical experts and representatives of the Sin Sang Group will collaborate on research and the development of health and wellness tourism products that combine medical examinations and treatment, resort services, and high-end cosmetic and aesthetic care. Such initiatives are expected to diversify the local tourism ecosystem.
Regarding aviation cooperation, city leaders encouraged South Korean partners, particularly representatives of Korean Air, to consider promoting direct flights or charter services from major South Korean cities to Terminal T2 of Phu Bai International Airport. Such connections are expected to provide a significant boost to tourism, trade, and investment between the two sides.
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| Professor Heather J.Y. Greene exchanging views with city leaders |
Expressing appreciation for the warm reception provided by Hue’s leaders, Professor Heather J.Y. Greene spoke highly of the city’s outstanding advantages. She described Hue as a destination rich in cultural identity and blessed with beautiful natural scenery, leaving a lasting impression on visitors from South Korea. Professor Greene showed particular interest in the proposal to establish direct air links between South Korea and Hue, emphasizing that such connections would be a key driver for tourism growth, investment attraction, and broader economic cooperation. Drawing on her professional reputation and extensive network, she pledged to actively promote Hue to South Korean businesses and investors seeking cooperation opportunities, especially in the highly promising tourism and healthcare sectors.
The head of the South Korean business delegation also expressed hope that Hue City would continue to provide favorable policies and mechanisms while further improving the investment environment, enabling businesses to access opportunities and implement projects more efficiently. She firmly believed that the meeting marked an important first step toward building a solid foundation for concrete, effective, and sustainable cooperation programs in the near future.