The training course on implementing the “Safe Swimming and Drowning Prevention” Program 2026, organized by the city’s Department of Culture and Sports in coordination with the Vietnam Sports Administration (the Ministry of Culture, Sports and Tourism), officially opened on the morning of April 17 at 12 Hung Vuong Street (Thuan Hoa Ward, Hue City).

On the afternoon of April 10th, Hue Tourism College (under the Ministry of Culture, Sports and Tourism), in coordination with Cholimex Food Joint Stock Company, organized the 7th season of the “Searching for Hue Culinary Ambassadors” contest under the theme of “Preserving and Promoting the Essence of Hue Cuisine”.

For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

On the morning of April 5th, Hue City Youth and Children Center, in coordination with Vy Da Ward Youth Union, the Youth Union of the School of Tourism under Hue University, and Honda Loc Thinh Co., Ltd., organized the 2026 event “Youth with Traffic Culture”.

The City People's Committee has recently issued Plan No. 188/KH-UBND, dated April 2, 2026 on the development of eco-tourism and community-based tourism for the 2026 - 2027 period.

Hue City People’s Committee has officially announced the opening of an inland waterway route on the Ngu Ha river, spanning 3,5 km, set to begin operations on April 10th, 2026. This marks the initial step in a project to introduce electric tourist boats, expected to be launched around April 30th, opening up new prospects for river-based tourism and enabling the exploration of heritage spaces by water.

On the morning of March 31st, Hue Tourism College, in coordination with the USA Poultry & Egg Export Council (USAPEEC), organized a seminar and the competition “Cooking with U.S. Chicken - Season 3”.

Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.

Kicking off Hue Ao Dai Week 2026, scheduled to take place from July 3 to 10, is the event “Ao dai Connecting Tourism and Heritage”, which will be held on the morning of July 3 at the Quoc Tu Giam area.

The arrangement is to celebrate the Vesak 2568. The seven lotus flowers represent the seven first steps taken by the Buddha at his birth. They were first introduced in Huế during the 2008 United Nations Day of Vesak and maintained ever since as a symbol marking the arrival of Vesak.

Located about 30 km north of Hue City, Quang Loi Lagoon is an intriguing destination within the Tam Giang Lagoon system - the largest brackish water lagoon in Southeast Asia.

You’ve just watched beautiful images of lotus in the bright sunshine of summer, with lotus blooming gracefully and smelling pleasantly.

This is a group of guests from a business that combines tourism experiences and sports festivals on Tam Giang Lagoon. Under hot weather, water wave experiences and team-building games that bond the group make the guests feel excited.

Team building combined with summer tourism is not new, but this summer travel season, many people would have the opportunity to try team building experiences on the Tam Giang Lagoon for the first time.

You just watched pictures of Firmiana simplex flowers blooming in the Hue Imperial Palace, making many tourists excited. This species is also known as the royal flowers.

Time Out - Britain's leading travel magazine ranked Vietnam in the top 9 safest destinations in the world for solo female travelers.

The famous Pho Trach village is located approximately 50 km north of the center of Hue city. Noticeably, villagers at all ages all know how to weave mats from Bang grass.

The world's leading travel application Booking.com announced the top 10 most interesting destinations in Vietnam to Asian tourists in the first quarter of 2024. Accordingly, Hue was listed among these destinations, and others include Ho Chi Minh city, Danang, Hanoi, Dalat, Nha Trang, Vung Tau, Phu Quoc, Hoi An, and Mui Ne beach city.

The images of sunbirds with beautiful appearance and colorful plumage, beautiful little ringed birds, and flocks of red-whiskered bulbul birds next to red kapok flowers all contribute to the colorful and lively beauty of natural life.