“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days. Crowds are flocking to relic sites, pagodas, royal mausoleums, and eateries during the holidays, making the Ancient Capital more vibrant and lively.

For many years, the development of waterway tourism has been a consistent goal, as the potential of Hue's rivers remained largely untapped. Following the City People's Committee's announcement of the inland waterway route on the Ngu Ha River, along with the pilot launch of heritage-linked tourism routes using electric boats on the Huong River and its tributaries, the local waterway tourism is expected to be unlocked.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On the morning of April 27th, the Department of Tourism reported that the total number of visitors to Hue during this year’s Hung Kings’ Commemoration holiday was estimated at around 310.500. This marks a sharp increase compared to the same holiday in 2025, when Hue welcomed 109.000 visitors.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

On the afternoon of April 24th, the city’s Tourism Association, together with representatives of tourism enterprises, held a reception and working session with a delegation from the Consulate General of the Republic of Belarus in Ho Chi Minh City, led by Consul General Alexander Dmitrievich Sidoruk. Leaders of the Department of Foreign Affairs also attended the meeting.

On the morning of April 23rd, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang held a working session with Thanh Thuy Ward on the implementation of tourism and service projects in the area. The meeting was attended by representatives of relevant departments, agencies, and local authorities. ​

On the afternoon of April 23, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, along with representatives from relevant departments and sectors, received and held a working session with a delegation from the Consulate General of the Republic of Belarus in Ho Chi Minh City, led by Mr. Alexander Dmitrievich Sidoruk, Consul General.

To timely serve visitors during the upcoming Hung Kings Commemoration Day and the April 30 - May 1 holidays, on April 22, the Department of Tourism announced communication channels to provide information on accommodation and tourism services.

After five editions, the VnExpress Marathon Hue has made tangible contributions to the city’s overall development landscape. Its sixth edition (taking place from April 17 to 19) is no exception, promising to provide a strong impetus for Hue’s strategy in developing sports, tourism and socio-economic growth.

We would like to invite you to admire the stunning flycam images of the picturesque sunrise over the romantic Perfume River in Huế.

With their rich, meticulous, and harmonious beauty, modern hand embroidery techniques are diversely applied in everyday life to enhance the beauty of clothing, bags, pillows, wallets, and decorative items.

The Hue Lotus Festival 2024, with the theme "Return to the Land of Lotus," is held from Friday - July 5th to July 7th at Tu Tuong Park in Hue City.

We would like to invite you to admire the colorful images of Ao dai from The Ao Dai Art Program "Hanoi - Hue - Saigon" taking place in the evening of June 25th at the Nghinh Luong Dinh Pavilion by the poetic Huong River.

In June, Huế adorns itself with the vibrant red of flamboyant flowers. Streets, corners, and newly planted rice fields are all adorned with the fiery red of flamboyant blossoms. This red hue brings a dazzling and enchanting beauty to Huế, captivating the hearts of all who behold it.

The closing ceremony marked the termination of the Hue International Arts Festival Week 2024, yet it also signaled the beginning of a series of events for the autumn and winter seasons, reflecting the enduring spirit of the Hue Festival 2024.

The 'Revolution Express' train journey will depart daily between Da Nang and Hue city, following its scheduled opening in December 2024 or January 2025. This journey will offer travelers an experience of majestic landscapes along the Hai Van Pass, with a stop at Lang Co station - a place renowned for its lagoon scenery and stunning beaches.

Having formed over thousands of years, the ancient wells in Gio An have never run dry. The water from these wells is always cool and fresh, flowing year-round to serve the needs of local residents and becoming a highlight that attracts tourists.

Within the framework of the Hue International Art Festival Week 2024, the opening ceremony will be held for the first time at Kien Trung Palace. This is one of the important palaces in the Nguyen Dynasty's system of palaces. The Hue International Art Festival Week 2024 is scheduled to take place from June 7th to 12th.

May 2024 is also the 15th anniversary of Lang Co Bay being honored as the world's most beautiful bay. Over the past 15 years, with its brand, Lang Co has gradually attracted a large number of tourists to visit and relax, contributing to the province's tourism development.