Tourism digital transformation in Hue is entering a more advanced stage as the connection of transportation, dining, shopping, and the exploration of attractions and heritage sites across digital platforms is being implemented in a coordinated manner, offering visitors a seamless travel experience.

On July 17, in Hue City, the Vietnam Institute of Culture, Arts, Sports and Tourism held the opening ceremony for its K31 (2025 - 2028) doctoral course in the Central region. This is the Institute’s first doctoral training course held in the Central region.

By welcoming over 4.3 million tourist arrivals in the first 6 months, Hue tourism has reached robust growth. However, to meet its annual target and further increase tourism revenue, the industry needs to ramp up its efforts with a comprehensive set of coordinated solutions.

On the morning of July 10, Hue Department of Tourism, in collaboration with Acecook Vietnam JSC, held a press conference to announce ‘Hue - Culinary Capital 2026’ program under the theme ‘Hue Beef Noodle (Bun bo Hue) Day’. The event was co-chaired by Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang.

On the evening of July 8th, at Hue City Center for Culture and Cinema, the Ministry of Culture, Sports and Tourism, in coordination with Hue City People's Committee, held the closing ceremony of the 2026 Three-Region Folk Instrumental Music and Folk Singing Festival. During the ceremony, the organizing committee presented numerous awards to outstanding artistic ensembles, individuals, performances, and programs.

For the first time, when sailboats appeared on the waters of Lang Co Bay, they brought a fresh new image to Hue’s coastal tourism. Beyond serving as a highlight in a series of events promoting the value of one of the world’s most beautiful bays, the sailing determination has also opened up new opportunities for developing modern marine sports.

On the morning of July 5, the Department of Tourism, in coordination with the Department of Culture and Sports and relevant agencies and organizations, organized the 2026 environmental cycling event under the theme ‘Ao Dai along the Streets’.

On the evening of July 4, at the City Cinema and Culture Center, the Ministry of Culture, Sports and Tourism, in coordination with Hue City People’s Committee, held the opening ceremony of the 2026 “Playing folk musical instruments and singing folk songs from the three regions” Festival.

On the morning of July 3, hundreds of people wearing the traditional ao-dai took part in the “Ao Dai Connecting Tourism and Heritage” event, held at the forecourt of Quoc Tu Giam historical site of Hue Imperial Citadel (on 23 Thang 8 St., Phu Xuan Ward).

In the context of the rapidly growing experiential tourism trend, cuisine is no longer viewed as a supplementary service but has become an important competitive edge for the tourism industry.

We would like to invite you to admire the stunning flycam images of the picturesque sunrise over the romantic Perfume River in Huế.

With their rich, meticulous, and harmonious beauty, modern hand embroidery techniques are diversely applied in everyday life to enhance the beauty of clothing, bags, pillows, wallets, and decorative items.

The Hue Lotus Festival 2024, with the theme "Return to the Land of Lotus," is held from Friday - July 5th to July 7th at Tu Tuong Park in Hue City.

We would like to invite you to admire the colorful images of Ao dai from The Ao Dai Art Program "Hanoi - Hue - Saigon" taking place in the evening of June 25th at the Nghinh Luong Dinh Pavilion by the poetic Huong River.

In June, Huế adorns itself with the vibrant red of flamboyant flowers. Streets, corners, and newly planted rice fields are all adorned with the fiery red of flamboyant blossoms. This red hue brings a dazzling and enchanting beauty to Huế, captivating the hearts of all who behold it.

The closing ceremony marked the termination of the Hue International Arts Festival Week 2024, yet it also signaled the beginning of a series of events for the autumn and winter seasons, reflecting the enduring spirit of the Hue Festival 2024.

The 'Revolution Express' train journey will depart daily between Da Nang and Hue city, following its scheduled opening in December 2024 or January 2025. This journey will offer travelers an experience of majestic landscapes along the Hai Van Pass, with a stop at Lang Co station - a place renowned for its lagoon scenery and stunning beaches.

Having formed over thousands of years, the ancient wells in Gio An have never run dry. The water from these wells is always cool and fresh, flowing year-round to serve the needs of local residents and becoming a highlight that attracts tourists.

Within the framework of the Hue International Art Festival Week 2024, the opening ceremony will be held for the first time at Kien Trung Palace. This is one of the important palaces in the Nguyen Dynasty's system of palaces. The Hue International Art Festival Week 2024 is scheduled to take place from June 7th to 12th.

May 2024 is also the 15th anniversary of Lang Co Bay being honored as the world's most beautiful bay. Over the past 15 years, with its brand, Lang Co has gradually attracted a large number of tourists to visit and relax, contributing to the province's tourism development.