The culture and way of life in the highlands possess a unique charm. This appeal comes not only from the distinct customs, cuisine, and lifestyle, but also from the unique stories of the mountains and forests preserved by ethnic minority communities, as well as their cultural identities passed down through generations.

As part of its tourism promotion and air route development mission in China, on June 1, a delegation from Hue City attended the “Vietnam-China Aviation and Tourism Connectivity” program, organized by the Airports Corporation of Vietnam (ACV) in Shanghai, China.

As part of the Summer Festival - Hue Festival 2026, the “Lang Co - World Beautiful Bay 2026” program will be held in June with a series of special activities. This is not only an opportunity to promote and spread the value of Lang Co Bay, but also to create distinctive tourism products, thereby stimulating tourism demand.

By preserving Co Tu cultural traditions in everyday life and integrating indigenous values into visitor experiences, residents of Doi Village have carved out a distinctive path for community-based tourism in the western area of Hue City. The village is gradually emerging as a favorite destination for travelers seeking community-based tourism activities in Khe Tre highland area.

On the evening of May 30th, at A Luoi 2 Commune, Hue City Department of Culture and Sports officially opened the first “Mountain Ethnic Groups Culture, Sports and Tourism Festival" 2026.

As part of the 1st Festival of Culture, Sports, and Tourism of Ethnic Groups in Mountainous Areas, on the morning of May 30, the Highland Culinary Festival and Traditional Cooking Contest officially launched at A Luoi 2 Commune Market.

From electric boat rides along the Ngu Ha River to ideas for night streets, culinary routes, and community cultural spaces, Phu Xuan Ward is gradually unlocking the potential of a “heritage ward”.

From the evening of May 29 to May 31, 2026, the first “Cultural, Sports and Tourism Festival of mountainous ethnic groups” is being held in the communes, namely A Luoi 1, A Luoi 2, and A Luoi 3.

On the morning of May 29, the Department of Tourism, in collaboration with the project “Hue - A plastic-reduced smart city in Central Vietnam” (TVA) project/WWF-Viet Nam, organized the event “From Check-in Green Hue to Plastic-Free Tourism - A Journey of Spreading”.

On the morning of May 29, the Department of Tourism announced that Hue Lotus Festival 2026 will take place from June 19 to 21 under the theme “Ngu lien thuc thuy” (Royal Lotus Awakens the Water). Featuring a wide range of cultural, artistic, and culinary activities as part of Hue Festival 2026, the event is expected to become a vibrant summer attraction for both residents and visitors.

We would like to invite you to admire the stunning flycam images of the picturesque sunrise over the romantic Perfume River in Huế.

With their rich, meticulous, and harmonious beauty, modern hand embroidery techniques are diversely applied in everyday life to enhance the beauty of clothing, bags, pillows, wallets, and decorative items.

The Hue Lotus Festival 2024, with the theme "Return to the Land of Lotus," is held from Friday - July 5th to July 7th at Tu Tuong Park in Hue City.

We would like to invite you to admire the colorful images of Ao dai from The Ao Dai Art Program "Hanoi - Hue - Saigon" taking place in the evening of June 25th at the Nghinh Luong Dinh Pavilion by the poetic Huong River.

In June, Huế adorns itself with the vibrant red of flamboyant flowers. Streets, corners, and newly planted rice fields are all adorned with the fiery red of flamboyant blossoms. This red hue brings a dazzling and enchanting beauty to Huế, captivating the hearts of all who behold it.

The closing ceremony marked the termination of the Hue International Arts Festival Week 2024, yet it also signaled the beginning of a series of events for the autumn and winter seasons, reflecting the enduring spirit of the Hue Festival 2024.

The 'Revolution Express' train journey will depart daily between Da Nang and Hue city, following its scheduled opening in December 2024 or January 2025. This journey will offer travelers an experience of majestic landscapes along the Hai Van Pass, with a stop at Lang Co station - a place renowned for its lagoon scenery and stunning beaches.

Having formed over thousands of years, the ancient wells in Gio An have never run dry. The water from these wells is always cool and fresh, flowing year-round to serve the needs of local residents and becoming a highlight that attracts tourists.

Within the framework of the Hue International Art Festival Week 2024, the opening ceremony will be held for the first time at Kien Trung Palace. This is one of the important palaces in the Nguyen Dynasty's system of palaces. The Hue International Art Festival Week 2024 is scheduled to take place from June 7th to 12th.

May 2024 is also the 15th anniversary of Lang Co Bay being honored as the world's most beautiful bay. Over the past 15 years, with its brand, Lang Co has gradually attracted a large number of tourists to visit and relax, contributing to the province's tourism development.