On the morning of March 31st, Hue Tourism College, in coordination with the USA Poultry & Egg Export Council (USAPEEC), organized a seminar and the competition “Cooking with U.S. Chicken - Season 3”.

Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.

Kicking off Hue Ao Dai Week 2026, scheduled to take place from July 3 to 10, is the event “Ao dai Connecting Tourism and Heritage”, which will be held on the morning of July 3 at the Quoc Tu Giam area.

On the morning of March 25th, the Office of Hue City People’s Committee announced that, as part of the Prime Minister Pham Minh Chinh’s official visit to the Russian Federation in Moscow, Mr. Nguyen Thanh Binh, Member of the Standing Committee of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee, held a working session with the Russian Federation Tourism Association to promote cooperation and tourism development between Hue City and Russia.

Tam Giang - Cau Hai Lagoon system in Hue City is the largest brackish water ecosystem in Southeast Asia, stretching 68 km, covering a total water surface area of approximately 216 km2. The area is renowned for its poetic sunsets, rich biodiversity, and serves as a popular destination for eco-tourism, photography, and enjoying local seafood specialties.

On the morning of March 25, Hue Tourism College (under the Ministry of Culture, Sports, and Tourism) held its graduation ceremony in 2026.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

As Hue undergoes a strong transformation toward a sustainable heritage - culture - tourism urban model, developing the night-time economy has become a practical necessity. The question, then, is how Hue should approach the night-time economy in a way that is both effective and civilized, while still preserving the “essence” of an Ancient Capital.

In the first two months of this year, Hue tourism attracted over 1.2 million tourist arrivals, witnessing an increase of nearly 48% year-on-year. This statistic highlights the appeal of extended holiday periods.

The Mausoleum of Emperor Tu Đuc - Khiem Lang, is located near Vong Canh Hill in Thuy Xuan Ward, Hue City. It is considered one of the most exemplary and beautiful tombs of the Nguyen Dynasty, showcasing the traditional Hue landscape architecture.

The online photo contest with the theme "Experiencing and Moments of Huế Tourism" 2024 has just been launched by the Department of Tourism.

As part of their tour in Vietnam, the duet group consisting of male artist Reinhard Armleder - a cellist and female artist Dagmar Hartmann - a pianist from the Federal Republic of Germany performed a concert at Sông Hương Theater in Huế Academy of Music on the evening of September 5th.

Recently, the tourism industry has coordinated with functional units to strengthen management work, pay attention to tourists' feedback to promptly handle many violations.

Vietnamese tourists and local residents will be granted free admission when visiting the relic sites of the Huế Imperial City monuments on September 2nd.

The festival aimed to promote cooperative relationships in the field of cultural and artistic exchange between Vietnam and countries and regions around the world, as well as to showcase the unique values of Vietnamese dance art.

There are many ways to explore heritage, but discovering it by bicycle offers a unique experience. This will be an exciting adventure and provide tourists with memorable and enjoyable impressions.

Located 15 km north of Hue City, Bao La is not only a famous traditional handicraft village but also an attractive tourist destination for many visitors.

Boasting rich and picturesque beauty, Chuon Lagoon is as beautiful as a fresh and peaceful natural painting that attracts numerous visitors.

Located in the heart of vibrant Hue city, Luc Bo Cultural Space at 79 Nguyen Chi Dieu take visitors into the world of culture and traditional craft quintessence. Regardless of the weather conditions, this space is always a tourist destination attracting visitors from near and far.