Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

On the afternoon of May 30th, the Department of Tourism held a seminar on promoting Hue tourism in the South Korean market and signed a memorandum of understanding for cooperation with the Korea Association of Travel Agents (KATA).

After a week of activities, the 3rd Vietnam International Photography Festival, Hue - 2025, organized by the Department of Fine Arts, Photography and Exhibitions (Ministry of Culture, Sports and Tourism) in coordination with the Department of Culture and Sports of Hue City, closed on the afternoon of May 28.

On the morning of May 28th, the “Hue – A plastic-reduced smart city in Central Vietnam” project (TVA project), in collaboration with the Department of Tourism and the People's Committee of Phu An Commune (Phu Vang District), launched a plastic-reduced tourism site at Chuon Lagoon.

On the afternoon of May 23rd, the “Hue – A plastic-reduced smart city in Central Vietnam” project (TVA project), in collaboration with the Department of Tourism and the People’s Committee of Quang Loi commune (Quang Dien), launched a Ngu My Thanh - Con Toc plastic-reduced tourism site.

In recent years the city has continued to promote Hue as a tourist destination through social platforms and inspiring people such as bloggers, vloggers, KOLs, etc., with the hope of making Hue tourism more well known.

Numerous riverside walking paths along the Perfume and Nhu Y rivers have been and are being invested in and constructed. These not only enhance the urban aesthetics of the city but also serve as key highlights for tourism development.

On the morning of May 20th, the Department of Tourism and NOL UNIVERSE Joint Stock Company from South Korea officially signed a memorandum of strategic cooperation to strengthen connections, promote tourism development, and enhance the distinctive value of Hue City as a destination.

With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

At this year's Festival, visitors and local people will be able to admire generations of artisans doing their crafts and experiencing many craft activities from the central and surrounding areas of Hue city.

According to the Provincial Department of Culture and Sports, the Hue Nam Temple (or Hon Chen Temple) Festival took place over two days, from April 21st to 22nd

With a view to bringing exciting experiences for tourists visiting Hue Royal Palace, Hue Monuments Conservation Center has opened a tour for tourists to enjoy tea within the area of Hue Imperial Citadel.

Hue tourism products are still monotonous. Therefore, river tourism is one of the main product lines that needs to be better exploited in the coming time to increase the diversity of tourism in the ancient capital.

At the turn of April, ngô đồng (or Parasol) flowers around the Royal Palace and many places around the city have started to bloom.

Vietnamese Zen poetry week in Hue in the past few days has not only contributed to reaffirming the values of Zen poetry throughout history, but also affording the public an opportunity to once again contemplate the beautiful, meaningful words and ideas of the ancestors. The event aims to contribute to the everlasting existence of Zen poetry in the Vietnamese literature and culture.

According to the Tourism Department, the International Hot Air Balloon Festival themed “The beauty of Hue - the ancient capital” is scheduled to take place from April 10th to 18th.

we would like to invite you to admire the dazzling pictures of kapok flowers covering the whole area with their vibrant red color from above.