On the evening of July 8th, Hue City Tourism Association held a gathering to mark the 65th anniversary of the traditional day of Vietnam’s tourism sector (July 9th, 1960 – July 9th, 2025).

Hue City’s Department of Culture and Sports announced that the Minister of Culture, Sports and Tourism has decided to add two heritages in Hue to the National Intangible Cultural Heritage list.

In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

On June 29, a cultural exchange activity between Hue City and the cultural tourism delegation of Nanning (Nam Ninh) City (China) took place at Duyen Thi Duong Theater. This event marked the beginning of China - ASEAN cultural exchange program 2025 in Vietnam.

From sightseeing trips and cultural experiences in Hue, many visitors have come to love this land.

For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

Beyond promoting regional cooperation, expanding connections and partnerships with localities across the country enhances the diversity of tourism products, strengthens the link between tours and routes, and improves the ability to attract tourists.

After 37 years of waiting, the Miss Vietnam beauty pageant is finally being held for the first time in Hue Imperial Citadel under the unique contexts, as Hue has just officially become a centrally governed municipality, and the city is hosting the National Tourism Year and Hue Festival 2025.

On the morning of June 7, the Department of Tourism, in coordination with the Department of Culture and Sports, the People's Committee of Thuan Hoa District, and the City’s Tourism Association, organized an environmental cycling event themed “Ao dai passing down the streets” in 2025.

At the specialized session on “Green and Sustainable Tourism Development” held on the morning of June 6th within the framework of the 14th East Asian Local Government and Regional Conference, Hue affirmed its pioneering position in the region regarding the development orientation of environmentally-friendly tourism that harmonizes with communities and preserves heritage.

The video contest design themed "Gastronomy of the ancient capital - Flavors and Memories" was launched on social media platforms on July 5th by the Provincial Youth Union Standing Committee.

As the tide falls, the Sargassum seaweed would gradually reveal itself. The brown color of Sargassum seaweed combined with the navy hue of sea water creates a remarkable scene.

You have just watched the images of lotus flowers blooming brilliantly in the morning at Tịnh Tâm Lake - a venue for Hue Lotus Festival themed “Lotus beautifies Hue", which has been held from June 23rd to 25th. With many interesting activities involved, the festival promises to be the ideal destination for lotus lovers this weekend.

This is an ideal spot for us to admire the sunset with the Thanh Hà port located just on the opposite to watch the bright full moon at night or absorb some vitamin sunshine to begin a new day.

We would like to invite you to admire the images of red flamboyant flowers in full bloom on the streets of Hue City’s central area, An Định Palace, Hai Bà Trưng high school, and walking streets along the Imperial Citadel.

Sea and waterfalls tourism are two strengths of Hue. Every year, it attracts hundreds of thousands of visitors to enjoy and relax.

The summer is just around the corner, and the issue of ensuring safety and avoiding drowning would always be the top priority for sea and waterfall tourist destinations.

We would like to invite you to admire flycam images of Tam Tien fish market - the most beautiful and biggest wholesale fish market in Quang Nam Province.

Each step taken during the tour promises to enable the participants to gain a better sense of Hue's very distinct beauty.