On the afternoon of May 15, at the Hue City People’s Committee headquarters, a sponsorship signing ceremony took place between the Organizing Committee of Hue Festival 2025 and the Bank for Investment and Development of Vietnam (BIDV), marking BIDV’s collaboration in key cultural and tourism events during the National Tourism Year in Hue.

During her trip to Hue, Ms. Sandrine, a French tourist, and her group were amazed by how green the city was. With admiration, she asked: “What has enabled Hue to balance economic development with heritage and natural resource preservation?”

On May 10th, Hue - Urban Plastic Reduction in Central Vietnam Project (TVA Project), in coordination with the Department of Tourism and People's Committee of Thuy Thanh Commune (Huong Thuy Town), held the launch ceremony for the low-plastic tourism site at Thanh Toan tiled-roof bridge.

A Nor community-based tourism village (Hong Kim Commune, A Luoi District) captivates visitors with its majestic natural beauty and vibrant local culture. The area is paving a new path for tourism that connects history, wellness, and traditional healing.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

On the afternoon of May 4th, Department of Tourism reported that the total number of visitors to Hue City during the April 30th - May 1st holiday saw a sharp increase, estimated at 351.000 arrivals over the 5-day period from April 30th to May 4th.

On the morning of April 29, information from the Department of Tourism indicated that, through statistics on room bookings at accommodation establishments and a synthesis of related data, Hue tourism is projected to welcome approximately over 300,000 visitors during the April 30 - May 1 holiday.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

On the morning of April 26th, the People’s Committee of Phong My Commune, Phong Dien Town, officially launched the O Lau Upriver Ecotourism Site (Ham Heo). This community tourism site was previously recognized by the provincial government under Decision No. 954/QD-UBND dated March 28th, 2021.

On the afternoon of April 26, at the exhibition space on the 2nd floor of Kien Trung Palace, Hue Imperial Citadel, Hue Monuments Conservation Center organized the opening ceremony of an exhibition themed “The odyssey of Vietnamese ceramics”. This event is part of Hue Festival 2025 and the National Tourism Year 2025.