On the morning of September 4th, the Department of Tourism announced statistics on visitor arrivals to Hue in the first eight months of 2025. Notably, France topped the international tourist market to Hue with nearly 64.200 tourists during the period, accounting for 13,5% of the city’s international tourist arrivals.

On the afternoon of August 22nd, information from the Department of Tourism indicated that the number of visitors to Hue during this year’s September 2nd holiday (National Day) is forecast to increase sharply, with an estimated 196,000 arrivals.

On July 27, the Tourism Department announced that the number of tourists visiting Hue in the first 7 months of 2025 exceeded 4 million arrivals, significantly higher than that of 2024, which reached 3,9 million arrivals.

On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”

On the morning of July 10, Hue City Department of Tourism and Vietnam Aviation Academy held a signing ceremony for a Memorandum of Understanding (MoU) on cooperation between the two units for the period of 2025 – 2030.

Hue City’s Department of Culture and Sports announced that the Minister of Culture, Sports and Tourism has decided to add two heritages in Hue to the National Intangible Cultural Heritage list.

On the morning of June 7, the Department of Tourism, in coordination with the Department of Culture and Sports, the People's Committee of Thuan Hoa District, and the City’s Tourism Association, organized an environmental cycling event themed “Ao dai passing down the streets” in 2025.

On the afternoon of May 30th, the Department of Tourism held a seminar on promoting Hue tourism in the South Korean market and signed a memorandum of understanding for cooperation with the Korea Association of Travel Agents (KATA).

After a week of activities, the 3rd Vietnam International Photography Festival, Hue - 2025, organized by the Department of Fine Arts, Photography and Exhibitions (Ministry of Culture, Sports and Tourism) in coordination with the Department of Culture and Sports of Hue City, closed on the afternoon of May 28.

On the morning of May 28th, the “Hue – A plastic-reduced smart city in Central Vietnam” project (TVA project), in collaboration with the Department of Tourism and the People's Committee of Phu An Commune (Phu Vang District), launched a plastic-reduced tourism site at Chuon Lagoon.