Introducing Cultural - Artistic Experience Tourism Products in Hue City

Performance of an excerpt of the artwork “Civil Governance - Military Prowess”

The event marked the launch of a large-scale and passionate cultural tourism program, opening a new chapter in the work of discovering the in-depth of Hue cultural heritage, at the same time enhancing opportunities for sustainable strategic cooperation among the involved parties.

The highlight of the series of activities was the stage visual art programs developed by 4LLIN Performance Art in collaboration with local artisans and professional artists, promising refined, unique experiences that are especially appealing to international visitors.

Ms. Tran Thi Hoai Tram, Director of the Department of Tourism shared: “This project represents a strategic move that contributes to promoting the cultural values of Hue in a modern, creative, and sustainable direction. The close collaboration among all parties involved is a testament to our shared commitment to developing in-depth tourism products that bring long-term benefits to both community and local tourism industry.”

At the conference, guests enjoyed a live performance excerpt from the art piece “Civil Governance - Military Prowess”, showcasing the creative spirit and quality of 4LLIN. Additionally, travel businesses, brand representatives, and media units also got the opportunity to engage, share insights, and discuss the potential for developing culturally rich tourism products which are deeply rooted in local identity.

Another notable aspect of the project is the direct involvement of young artists from 4LLIN’s training program, who take on roles ranging from organization and communications to performance. This focus on nurturing the next generation not only enhances professional capacity but also ensures the long-term sustainable development of Hue’s cultural and artistic sector.