Preserving traditional crafts is about more than keeping a craft alive; it is about preserving the stories of people, culture, and values passed down through generations. By embracing fresh approaches, those who continue telling these stories are helping traditional craft villages become more relevant to contemporary life while preserving their authentic character.

On the afternoon of July 8th, at Co Mat Vien - Tam Toa, Hue Festival 2026 Organizing Committee officially launched the photography contest ‘Hue - Ancient Capital, New Experiences’. The competition is part of Hue Festival 2026 and aims to promote Hue as a city of heritage, culture, ecology, scenic beauty, and hospitality to both domestic and international audiences.

More than 160 music teachers from primary schools across Hue City are participating in a training program jointly organized by Hue City Department of Culture and Sports and Hue City Department of Education and Training, which officially opened on the morning of July 8th.

On the evening of July 8th, at Hue City Center for Culture and Cinema, the Ministry of Culture, Sports and Tourism, in coordination with Hue City People's Committee, held the closing ceremony of the 2026 Three-Region Folk Instrumental Music and Folk Singing Festival. During the ceremony, the organizing committee presented numerous awards to outstanding artistic ensembles, individuals, performances, and programs.

On the afternoon of July 8, Hue City Department of Culture and Sports, in collaboration with Hoang Sy Club as well as various dance and folk dance clubs, teams, and groups, organized the “Ao Dai Dance 2026” exchange program in response to Hue Ao Dai Week 2026.

On the evening of July 6th, at Nghinh Luong Pavilion, Hue City Department of Culture and Sports organized the artistic performance and flashmob event ‘Ao Dai - The Rhythm of Youth’. The program attracted large crowds of local residents, visitors, and hundreds of children.

On the morning of July 5, the Department of Tourism, in coordination with the Department of Culture and Sports and relevant agencies and organizations, organized the 2026 environmental cycling event under the theme ‘Ao Dai along the Streets’.

Within the framework of the community Ao Dai Week - “Hue in Autumn” Festival 2026, on the morning of July 4, the Department of Culture and Sports, in collaboration with Hue Monuments Conservation Center, organized a ceremony to offer incense and flowers in commemoration of Martial Lord Nguyen Phuc Khoat, and holding a procession of gratitude to Martial Lord Nguyen Phuc Khoat, and Emperor Minh Mang.

On July 4, the Hoa Chau Ward People’s Committee welcomed and held a working session with a delegation from Cergy City (French Republic), led by Ms. Malika Yebdri, First Deputy Mayor of Cergy in charge of Culture, Cultural Heritage, and International Cooperation.

On the evening of July 4, at the City Cinema and Culture Center, the Ministry of Culture, Sports and Tourism, in coordination with Hue City People’s Committee, held the opening ceremony of the 2026 “Playing folk musical instruments and singing folk songs from the three regions” Festival.