On the morning of January 31st, the Bank for Investment and Development of Vietnam (BIDV) provided Tet gifts for residents of Hue City through Vietnam Fatherland Front Committee (VFFC) of Hue City. Ms. Nguyen Thi Ai Van, Member of the Standing Committee of the City Party Committee and Standing Vice Chairwoman of Hue City VFFC, attended the handover ceremony.

On January 30th, Hue Newspaper and Radio & Television Station organized a Tet gift-giving program for disadvantaged residents, sponsored by Construction Corporation No. 1 - JSC.

On the morning of January 28, Vietnam Fatherland Front Committee of Hue City, in coordination with the Military Business Association and several military units, including the Department of Finance, Corps 15, and Factory Z113, organized a Tet gift-giving program for policy beneficiary families, poor and near-poor households, and those in difficult circumstances across the city on the occasion of the 2026 Binh Ngo Lunar New Year.

In Hue, the traditional Lunar New Year “Tet” does not arrive with fanfare. It begins quietly in the kitchen, from a pot of banh tet (a cylindrical sticky rice cake with mung beans and pork) glowing over the fire, from the warm scent of ginger, from a jar of mixed pickled vegetables. Just by looking at these dishes, people in Hue know that Tet is very near.

According to statistics from the Department of Tourism, during the nine-day Lunar New Year of the Snake (At Ty)holiday from January 25th to February 2nd (December 26th to the January 5th in the lunar calendar), Hue welcomed an estimated 150,300 visitors, marking a nearly 37% increase compared to the same period during the Year of the Dragon Tet holiday in 2024.

According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.

During the journey to Hue at the beginning of the Year of Snake, many tourists consider the Hue Imperial Citadel as a must-visit destination. Despite the cold weather with occasional rain and sunshine, tourists still want to spend much time checking-in the Royal Citadel and immerse themselves into various activities to gain vivid feelings about the traditional Tet in the Ancient Capital.

On the first day of the Lunar New Year of the Snake, heritage sites in Hue opened their doors for free, welcoming thousands of visitors to experience the festive atmosphere of the traditional Tet holiday.

Hue City these days is becoming more bustling with the atmosphere of the upcoming Tet holiday (the Lunar New Year of the Snake). Flowers and ornamental plants have been brought to decorate the city's parks. The entire city is vibrant with flowers, and people are out taking “check-in” photos.

On January 22nd, at Truong Sanh Palace in Hue Imperial Citadel, locals and visitors were delighted in experiencing the traditional Tet atmosphere within the royal Palace.