Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

On the morning of March 30, Deputy Director of the Department of Culture and Sports Bui Thanh Dung said that several adjustments will be introduced to the race stages in Hue as part of this year’s Ho Chi Minh City Television National Cycling Cup. The changes are expected to bring fresh and exciting experiences for both riders and fans.

On the afternoon of March 30th, Hue Central Hospital announced that it had signed a Memorandum of Understanding (MoU) with MicroPort MedBot (China) and Hanoi Foreign Medical (HFM) to establish the first Vietnam-China Robotic Surgery Training Center in Vietnam. This is considered an important step in the strategy for developing high-tech medicine, contributing to enhancing professional capacity and international integration of Vietnam’s healthcare sector.

Artisan of lacquer and gilding Bui Van Trinh has recently been honored with the title of Meritorious Artisan, awarded by the President, marking more than thirty-five years of dedication to preserving national cultural heritage in the field of handicrafts. Yet, for him, the greatest joy has always been the moment of contemplating a completed work, shimmering with lacquer and gold under his own hands.

On the morning of March 29th, Thanh Thuy Ward held the opening ceremony of its 1st Physical Training and Sports Festival for the 2025–2026 period.

On the afternoon of March 29, at Hue Book and Culture Space (23 - 25 Le Loi Street), the Hair Donation Day, with the message “Giving hair - Giving love”, attracted a large number of students and residents. The event was organized by the “One painting - Many hopes” project in collaboration with Thuan Hoa Ward Public Career Service Center, and Hue Book and Culture Club, with the support from Loan Nguyen hair salon.

On the morning of March 29th, in Thuan Hoa ward, Hue City, Van Phu Real Estate Development Joint Stock Company (project developer) and Union Success Vietnam Joint Stock Company (investor) held the groundbreaking ceremony for the Vlasta Premier - Phu Hoi Project (technical infrastructure component).

The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.

On the night of March 29, Hue City Youth Center, in coordination with Hue University Youth Union and Thuan Hoa Ward Youth Union, organized the 2026 “Rewinding Youth time” for students across the area.

Kicking off Hue Ao Dai Week 2026, scheduled to take place from July 3 to 10, is the event “Ao dai Connecting Tourism and Heritage”, which will be held on the morning of July 3 at the Quoc Tu Giam area.