From June 8th to 10th, Quang Dien District will host the Song nuoc Tam Giang (Tam Giang Water Wave) Festival as part of the activities celebrating Hue Festival 2024. The festival will feature a variety of unique cultural, artistic, and sports activities, deeply reflecting the riverine culture of the region surrounding the Tam Giang lagoon.

After the information that Hue International Arts Festival Week 2024 going to take place from June 7 to June 12 was announced by the organizing committee, the tourism industry and travel agencies have focused on promoting and introducing it to tourists, and supplementing and building tour programs to create more experiences for guests; all are ready to welcome tourists to Hue during this festival.

Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

The Vietnam local promotion program in the United States and Canada is expected to contribute to introducing the image and potential of Vietnam in general and Thua Thien Hue in particular to international friends; at the same time, attract investment and promote economic and trade cooperation of US and Canadian partners in Thua Thien Hue.

A recent signing ceremony between Hue Monuments Conservation Center (HMCC) and Global Book Corporation has opened a new chapter in promoting Hue's cultural heritage to international friends.

Many young entrepreneurs in Hue are promoting their pioneering spirit, taking advantage of technology and knowledge to create new values for businesses.

At the 20th Ho Chi Minh City Tourism Day event held in 2024 under the theme “20 years of thrilling journey” and accompanied by the program message “Welcome to Ho Chi Minh City” (from April 4th to 7th), the Department of Tourism of Thua Thien Hue Province participated in various promotional and marketing activities.

On the afternoon of April 3, Chairman of the Provincial People's Committee Nguyen Van Phuong hosted a courtesy reception for the US Ambassador to Vietnam, H.E. Marc E. Knapper. The courtesy reception was also attended by the representatives of leaders from relevant departments and branches.

Thua Thien Hue is focusing on building itself to join UNESCO's Creative Cities Network, with a focus on promoting cultural resources and creative culture as the foundation for sustainable urban development.

On the afternoon of March 6th, Thua Thien Hue Provincial People's Committee organized a meeting to review the organization of “S-Race 2024” Running tournament for students in Hue.