More than just souvenir products, many heritage sites in Hue are being “refreshed” with products that showcase the distinctive cultural identity of the imperial court.

As part of the Summer Festival - Hue Festival 2026, the “Lang Co - World Beautiful Bay 2026” program will be held in June with a series of special activities. This is not only an opportunity to promote and spread the value of Lang Co Bay, but also to create distinctive tourism products, thereby stimulating tourism demand.

Traditional culture is now being embraced by young people in new, youthful, engaging and accessible ways through craft village workshop tours. This form of experience is becoming increasingly popular, attracting many young people and tourists who can directly take part in and create traditional handmade products themselves. More importantly, these activities help preserve and spread cultural and historical values while honoring the craftsmanship and dedication of people in traditional villages. ​

On the occasion of Vietnam’s Science, Technology and Innovation Day 2026 (May 18), Hue city launched activities to honor outstanding scientists and present awards in science and technology competitions. Recognition and prizes serve as a bridge between scientific research and real-world life, helping to identify valuable new talents, products, and inventions that can be applied in real life to drive local socio-economic development.

On the afternoon of May 15th, the People’s Committee of Phong Dien Ward organized the inauguration ceremony for a centralized organic waste treatment model using Que Lam microbial products at Pho Trach Market.

Alongside cross-border trade promotion efforts and initiatives to showcase products at major trade fairs and exhibitions across provinces and cities, relevant departments and agencies have actively prioritized encouraging businesses to participate in locally organized trade promotion activities.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

Amid fluctuations in the global energy market and the risk of supply disruptions, especially for petroleum products, the dual approach of developing renewable energy while building a long-term fuel supply and reserve strategy has become a key requirement for Hue City to ensure sustainable growth.

Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

For many years, one man has devoted himself to a singular dream: creating pearl products cultivated from the fresh waters of the Huong River.