Whenever Hue enters its rainy season, concerns about declining visitor numbers, postponed or canceled tours, and other related challenges begin to emerge. Yet rain is by no means an unusual phenomenon in Hue. Taking a proactive approach to developing suitable products and changing the way tourism is organized during the rainy season is something the tourism sector and travel businesses need to work toward.

Hue Today Weekly, Issue No. 90, offers readers an in-depth look at the attraction and effective use of talented people, ways of honoring talent, and the shaping of idols for young people on LED screens. The issue also features timely stories on the development of the private sector, the challenge of developing tourism products in the rainy season, and the preservation of the Thai Mieu Temple relic site…

The showcase of signature products held as part of the 2026 Vietnam - Japan Local Cooperation Forum provided additional opportunities for domestic and international businesses to learn about their partners’ needs, explore markets and identify potential areas for future cooperation.

A group of young people who continue “the story of Hue’s lotus” by giving it new life beyond culinary products or the blossoms that brighten every summer, through decorative items, gifts, and unique accessories.

On the morning of September 5th, as part of Vietnam - Japan Local Cooperation Forum 2026 in Hue City, an exhibition area showcasing photos and signature products from Vietnamese and Japanese localities was opened at Song Huong Theater.

More than simply a meeting place for buyers and sellers, Hue Agricultural Products Fair 2026 brings the flavors, produce and stories of rural communities closer to local residents and visitors.

On the afternoon of August 28, the Standing Committee of Hue City Farmers’ Union opened the 2026 Agriproduct Fair, featuring and promoting outstanding agricultural products and OCOP-certified products.

For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.

From June 26 to 28, at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi, the distinctive products, specialties, and cultural values of the Ancient Capital came together in the ‘Hue Thuong’ program, part of ‘The Vitality of Vietnamese Goods’ programme No. 8. The program not only brought the essence of Hue to the heart of the Capital, but also created a space connecting local products with consumers nationwide through a combination of in-person experiences and e-commerce.

On June 27, at the Ethnic Cultural House of Khe Tre Commune (208 Khe Tre Street), the People's Committee of Khe Tre Commune organized the Khe Tre Highland Market - Second session of 2026, themed “Agricultural Products Market”. The event aims to showcase local products, promote the consumption of agricultural products, and introduce the highland cultural identity to people and visitors.

The tourism potential and resources in localities are abundant, and favorable for developing community tourism, and rural agricultural tourism, etc.

From the simple products made by the people of Pho Trach village, over time, the Bang grass (Lepironia articulata) of this Hue countryside has been elevated, becoming a brand not only environmentally friendly but also a way to promote the cultural values of Hue.

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.