Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

Production lines operating across industrial parks, new factories set to break ground, and infrastructure projects nearing completion are all helping shape Hue’s emerging industrial landscape, raising expectations for a strong growth driver in 2026.

Following the Lunar New Year holiday of the Year of the Horse 2026, production activities at businesses across Hue have quickly resumed a new cycle. Production floors are once again bustling, and assembly lines are operating continuously to ensure export delivery schedules, laying the groundwork for the city’s 2026 growth targets.

On the afternoon of March 5th, a working delegation from the Standing Board of the City Party Committee, led by Mr. Nguyen Dinh Trung, member of the Party Central Committee and Secretary of Hue City Party Committee, visited and held a working session at Carlsberg Vietnam in Phu Bai. Joining the delegation were Mr. Pham Duc Tien, Permanent Deputy Secretary of the City Party Committee; member of the Standing Committee and Vice Chairman of Hue City People's Committee Phan Quy Phuong; along with leaders of several relevant city departments and agencies.

Taking “made in Hue” salted coffee flavor far and wide is the aspiration of Pham Ngoc Anh Phuong (born in 1995), Co-founder of Alufa Technology and Trading Co., Ltd., through his investment in researching instant salted coffee product.

For many years, one man has devoted himself to a singular dream: creating pearl products cultivated from the fresh waters of the Huong River.

Since the primordial dawn of history, primitive humans were already conscious of time. They observed the rotation of the universe and carved markings on cave walls to record the passage of day and night. From natural phenomena, weather patterns, and cosmic cycles, humans created calendars to serve daily life and agricultural production.

Ask the people of Hue what flower they love most, and most will likely answer: the apricot blossom. To put it more formally, “hoang mai” - yellow apricot, without a doubt. Don’t believe it? Come to Hue and see for yourself! There’s a whole movement called “Yellow apricot blossom in front of the entrance”; a completed research project on “Conservation and development of Hue’s yellow apricot variety (Hue’s Hoang mai)”; a scientific conference on developing Hue’s Hoang mai into a key local product, aimed at successfully realizing the project to build Thua Thien Hue province (now Hue City) into Vietnam’s yellow apricot homeland. My friend, journalist Minh Tu, even published a book called “In front of the house stands a yellow apricot tree”, which sold out instantly, was reprinted, and translated into foreign languages to great acclaim.

From pristine tea leaves rich in aroma at the foot of Bach Ma Mountain, combined with modern technology and advanced techniques, HUESTEA fresh tea extract has carefully distilled the essence of local tea to create a distinctive product that preserves the rustic flavor of Hue.

During their spring outings, beyond visiting heritage sites and familiar attractions, many travelers to Hue have chosen a distinctive way to experience Tet: seeking out traditional craft spaces, personally experiencing hands-on activities, and creating handmade products imbued with the rich cultural identity of Hue Ancient Capital.