Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

On the morning of September 4th, the Department of Tourism announced statistics on visitor arrivals to Hue in the first eight months of 2025. Notably, France topped the international tourist market to Hue with nearly 64.200 tourists during the period, accounting for 13,5% of the city’s international tourist arrivals.

The Management Board of Dong Ba Market organized a review and award ceremony for the contest “Exploring the History of the Formation and Development of Dong Ba Market (1899 - 2024)”. This was one of many meaningful activities in the series of events commemorating the 126th anniversary of the formation and development of Dong Ba Market (August 23rd, 1899 - August 23rd, 2025).

On the morning of August 22, in Hue City, Kinh Do Specialty Joint Stock Company in cooperation with Hue One Food Joint Stock Company held a ceremony of shipping the first container of Hue cakes to the U.S. market.

Market analysis plays an important role in the work of tourism development. The results released from the analysis help the tourism sector and the businesses working in this field develop appropriate strategies, and create tourism products and services that closely match the market demand. This is an urgent requirement if Hue tourism wants to expand its market and reach effective tourist attractions.

Following the success of its first season, the Song2Light Art Market season 2, themed “Cooltopia”, officially taken place. The event, organized by Song Centre Hue Creative Space in collaboration with Sap Nghe Cultural Gift Shop, took place from July 18 - 20.

Golf tourism is increasingly becoming a driving force behind high-quality travel, attracting tourists who are willing to spend, including those from international markets. Hue has shown interest in developing this form of tourism, yet much work remains to be done to achieve greater effectiveness.

That is the early morning market of My Loi village, Vinh Loc commune. Before becoming part of today's Vinh Loc commune, My Loi belonged to Vinh My commune - a coastal plain, with the sea on one side and a lagoon on the other. It is indeed known as the only place in Hue where the locals have an accent similar to Quang region.

Although young tourists do not spend a great deal, this is a growing segment that brings vibrancy and strong influence across social media platforms. Studying and effectively tapping into the young tourist market is essential for creating greater value in tourism development.

In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.