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| Young people eagerly experiencing at the stall of making phan nu Hoang Cung (Imperial skin powder) |
This edition brought together more than 30 brands, offering a platform for creators, artisans, and handcrafted labels to showcase their products and spread cultural values through the fusion of tradition and modernity.
After 2 years of participation, what drew Ms. Luong Thuy Nhu, founder of Mire Handcraft, back to the event was the positive energy and strong sense of sharing among the creative community. “Meeting, talking, and connecting with others gives me renewed motivation to keep creating, especially after the challenging period following the recent historic floods”, Ms. Nhu shared.
According to Ms. Bich Nguyen, a representative of the Organizing Committee, the highlight of Song2Light Season 3 lay in its expanded participation. Alongside booths run by young creatives, the event also featured artists and long-established brands deeply rooted in Hue’s cultural life, such as Sinh Village folk painting artisan Ky Huu Phuoc and Imperial skin powder products. It fostered connections across generations of creators.
After a year of profound change, Song2Light Season 3 was envisioned as a space for the community to recharge through art. With a no-booth-fee model, the event offered practical support for brand owners to connect, conduct business, and promote their brands. Ms. Bich emphasized: “The Organizing Committee hopes that Song2Light will be not only a creative market, but also a place where people can meet, share, and say goodbye to the old year on a positive note”.
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| The products displaying at a stall |
The event layout for Season 3 had also been adjusted, with booths arranged on the ground floor and closer together to enhance interaction. Music and hands-on activities, such as shell mirror decoration, ceramic painting, mixed-media art, and stone bracelet making, took place throughout the day, from morning to evening, creating an open and vibrant festive atmosphere.
Additionally, the event’s program included exhibitions for young artists, with the spotlight on the debut solo exhibition of Tu Moc Tra, a Gen Z artist who has translated experiences from her travels across various regions into engravings, textiles, ink works, and layered installations.
Participating in the event, Ms. Truong Ngoc Anh Thu (20 years old, from Hue City) said she was impressed by the warm, highly connected atmosphere. “I have the chance to interact with creative makers, learn the stories behind each handcrafted product, and immerse myself in the music and activities such as gift-exchange minigames and photobooth sessions. For me, these experiences make the event feel fresh, engaging, and truly memorable”.