Following the success of its first season, the Song2Light Art Market season 2, themed “Cooltopia”, officially taken place. The event, organized by Song Centre Hue Creative Space in collaboration with Sap Nghe Cultural Gift Shop, took place from July 18 - 20.

Golf tourism is increasingly becoming a driving force behind high-quality travel, attracting tourists who are willing to spend, including those from international markets. Hue has shown interest in developing this form of tourism, yet much work remains to be done to achieve greater effectiveness.

That is the early morning market of My Loi village, Vinh Loc commune. Before becoming part of today's Vinh Loc commune, My Loi belonged to Vinh My commune - a coastal plain, with the sea on one side and a lagoon on the other. It is indeed known as the only place in Hue where the locals have an accent similar to Quang region.

Although young tourists do not spend a great deal, this is a growing segment that brings vibrancy and strong influence across social media platforms. Studying and effectively tapping into the young tourist market is essential for creating greater value in tourism development.

In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

The recently reached trade agreement between Vietnam and the United States is being hailed by analysts as a significant milestone that helps eliminate one of the most pressing uncertainties for businesses and investors in recent times.

On June 27, KIM LONG MOTOR HUE Joint Stock Company and CHO THAVEE Group (Thailand) officially signed an agreement on large-scale bus sales and cooperation, marking a significant milestone in the journey of bringing Vietnamese automobiles to the regional market.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

On the afternoon of May 30th, the Department of Tourism held a seminar on promoting Hue tourism in the South Korean market and signed a memorandum of understanding for cooperation with the Korea Association of Travel Agents (KATA).