University of Economics, Hue University announces 4 new academic programs

HNN.VN - On the morning of May 27, the University of Economics, Hue University held a press conference to announce 4 new academic programs for the 2026 admissions cycle, including Digital Marketing, International Business, Master's in Accounting, and PhD in Economic Management.

Representatives of the University of Economics, Hue University answered questions from the press regarding the 4 new academic programs

At the undergraduate level, the Digital Marketing program is designed to equip students with modern marketing thinking, and the ability to apply technology and implement communication strategies on online platforms. Meanwhile, the International Business program focuses on developing students’ foreign language proficiency, negotiation skills, market analysis capabilities, and adaptability in multicultural environments.

At the postgraduate level, the Master's in Accounting program provides in-depth knowledge in accounting, auditing, analysis, and financial reporting to support management and administration in organizations and enterprises.

As for the PhD in Economic Management program, the university aims to train a cohort of research experts, policymakers, and senior managers with strong analytical skills, strategic thinking, and the ability to propose sustainable economic development solutions.

According to the university’s leaders, this is an important step to promptly meet social development trends, and the demand for high-quality human resources in the labor market. It also reaffirms the commitment of the University of Economics, Hue University, to training a workforce capable of adapting, innovating, and integrating in the new context.

By Phuong Thao