In response to the National Concentrated Promotion Program launched by the Ministry of Industry and Trade, from July 1 to 31, the Department of Industry and Trade is organizing the first Hue City Sales Promotion Month in 2026.

In the context of the rapidly growing experiential tourism trend, cuisine is no longer viewed as a supplementary service but has become an important competitive edge for the tourism industry.

On the evening of June 22, Hue Tourism Association, in collaboration with the Consulate General of the Republic of Belarus in Ho Chi Minh City, the National Tourism Agency of Belarus, and the Belarusian Tourism Industry Association, held an online seminar to connect and promote tourism connections between Hue City and Belarusian localities.

Cultural industries, based on knowledge, creativity, identity, and technology, are emerging as one of the key growth drivers for many nations. In this context, placing culture at the center of development strategy - as expressed in the spirit of Resolution 80-NQ/TW dated January 7, 2026, of the Politburo on the development of Vietnamese culture - is not merely a political orientation but an inevitable imperative of the era. ​

On May 15, in Hanoi, the Vietnam Chamber of Commerce and Industry (VCCI) held the announcement ceremony for the Vietnam Private Economy Report 2025 and the Provincial Competitiveness Index 2025 (PCI 2025).

Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.

From April 17 to 19, at the Banking Academy in Hanoi, the Ministry of Education and Training, in collaboration with the Central Committee of Ho Chi Minh Communist Youth Union, the Ministry of Science and Technology, and Vietnam Chamber of Commerce and Industry (VCCI), organized the 8th National Startup Day for students in 2026.

Production lines operating across industrial parks, new factories set to break ground, and infrastructure projects nearing completion are all helping shape Hue’s emerging industrial landscape, raising expectations for a strong growth driver in 2026.

On the morning of March 6, the Department of Industry and Trade coordinated with the Institution for Strategy and Policy Studies under the Ministry of Industry and Trade, organized a workshop to solicit feedback from central and local departments, agencies, experts, and businesses. The consultation was held to complete the Project on Industrial Development of Hue City for the 2025-2030 period, with a vision toward 2045.

On January 19, according to the information released by the Department of Tourism, Hue City was named “Domestic Destination of 2025” as part of the HOTLIST Travellive Editor’s Pick - an annual prestigious program launched and organized by Travellive Media Group to honor outstanding brands, destinations, and individuals for their positive contributions to the development of Vietnam’s tourism industry.