First Sales Promotion Month 2026 launched

A wide range of quality products, manufactured by establishments, enterprises, and cooperatives in Hue, will be on display and for sale at the program

The highlight of the program is the launch ceremony, along with a space for displaying, introducing, and selling promotional products, due to take place from 8 a.m. to 6 p.m. on July 11 and 12 at Kim Dong Park (Thuan Hoa Ward). At the display space, enterprises will introduce a variety of consumer goods, OCOP products, specialties, and traditional craft village products of Hue, etc.

According to the organizing committee, 100% of the participating products will be offered under promotional programs, with clear information on their origin and provenance. Cashless payments via QR code scanning and e-wallets will also be encouraged.

In addition to concentrated activities, throughout July 2026, shopping malls, supermarkets, convenience store chains, travel businesses, and business households in the locality will simultaneously launch various promotional offers, including discounts, gifts, and vouchers…

Mr. Dang Huu Phuc, Director of the Department of Industry and Trade, said that this is the first time Hue has implemented a citywide concentrated promotion program, aiming to stimulate purchasing power, spread the “Vietnamese people give priority to using Vietnamese goods” campaign, promote green consumption, accelerate digital transformation in commercial activities; and expand opportunities to promote and market the products of enterprises, cooperatives, and production establishments across the city.