During his visit to Hue in early November 2025, General Secretary To Lam conveyed a message to the city’s Party Committee, authorities, and people: Hue must preserve its cultural identity and the distinctive character of Hue people amid a new phase of development. That reminder was not merely an expectation, but a guiding orientation for the entire term.

Hue’s heritage is undergoing a powerful “rebirth”, as technology unlocks new layers of value and reshapes the way visitors experience its cultural legacy.

On the first day of 2026, sunny weather set a serene and poetic tone in Hue. Both visitors and residents took time to savor the city’s unhurried, gentle pace. Beyond its famed heritage sites, spiritual and cultural spaces, parks, and public recreation areas were bustling with visitors.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

On the afternoon of December 31, the Ministry of Agriculture and Environment held a conference to review its 2025 performance and roll out tasks in the field of agriculture and environment in 2026.

On the afternoon of December 30, at Vietnam-Japan Friendship Association of Hue City, Vietnamese Haiku Poetry Club - Hue Ancient Capital held its 2025 year-end review ceremony while marking the fifth anniversary of its establishment.

On the morning of December 27, the Center for Rural Development in Central Vietnam (CRD), University of Agriculture and Forestry, Hue University, celebrated its 30th anniversary (1995 - 2025).

Tourism is increasingly becoming a key economic driver for many countries. However, the challenge lies in how to develop and capitalize on tourism without exceeding nature’s carrying capacity, while also contributing to its conservation.

Facing with the growing pressure of increasing household waste volumes, Hue is confronted with the need to renew its approach to urban waste management. In the context of the circular economy becoming an inevitable trend for modern cities, to reuse is not only an environmental action but also a strategy for sustainable development.

Viet Nam is entering an entirely new stage of development for its cultural industries - where culture is recognized as a strategic asset, an endogenous resource, a driver of creativity, and a pillar of the national growth model.