For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

Once again, the legendary Perfume River continues to be the highlight and main space of the Hue International Arts Festival Week 2024, with the theme "Cultural heritage with integration and development".

On June 18, a free reading station was launched on the train connecting heritages between Hue and Da Nang, featuring around 150 books set up by the Provincial Development Research Institute in collaboration with other units and projects.

Concerns about losing the “green” image of the heritage-rich ancient capital were prevalent when Thua Thien Hue province began developing industrial and economic zones (IZs and EZs) decades ago. However, through the province’s meticulous selection process, many of these zones have flourished, proving the right direction and significantly contributing to job creation and socio-economic development.

The Nine Dynastic Urns were recognized as a National Treasure in 2012. On May 8, in the capital city of Mongolia, the “Bronze castings on the Nine Dynastic Urns at the Imperial Citadel of Hue” officially became a documentary heritage of UNESCO's Memory of the World Programme for the Asia - Pacific Region.

The artifacts selected for identification are representative items typical of the Nguyen Dynasty's royalty and officials, such as the golden throne, palanquins, ceremonial shoes (things used in daily life and rituals), gold and jade branches (interior decorations), and the Xam Huong set (a recreational activity). This initiative marks the beginning of applying technology to preserve and promote the cultural heritage values preserved in Thua Thien Hue.

On the afternoon of June 3, at the Truong Lang Corridor of the Forbidden City, Hue Imperial City, Hue Monuments Conservation Center in collaboration with Hue University of Arts organized the opening ceremony of an exhibition on arts and heritage, with the theme “Artistic inspiration from royal patterns”. The exhibition is part of a series of activities in response to the highlight week of Hue Festival 2024.

On the occasion of the 1st anniversary of its establishment, on the afternoon of May 30, Cecile Le Pham Art Museum (53 Ham Nghi Street, Hue City) organized a drawing competition for children, with the theme “The beauty of Hue ancient capital’s heritage through the eyes of childhood”. This activity is in response to International Children's Day on June 1.

Eight years ago, on May 19, 2016, the heritage “Poetry and Literature on Hue Royal Architecture” (1802 - 1945) was recognized as a World Documentary Heritage in the Asia-Pacific region by the UNESCO Memory of the World Committee for Asia and the Pacific (MOWCAP).

Joyful, enthusiastic, and enlightening are the feelings of “student travelers” after participating in the “Heritage education” program (HE) organized by Hue Museum of Royal Antiquities (HMRA).