Eye-catching and Rich in Flavors

The Government’s issuance of Decree No. 282/2026/ND-CP on July 14th, 2026, to provide guidance for the implementation of Resolution No. 28/2026/QH16 on the development of Vietnamese culture and establishing criteria for piloting the cultural heritage city model, has opened up a new approach to the relationship between conservation and development.

After its preliminary round, the 2026 Children’s painting contest based on books, themed ‘Drawing the Future with Books’, attracted over 350 paintings submitted by students aged 6 to 15 from across Hue City. Organized by Hue City Library, the contest selected 50 works from the entries for the final round, which was held on August 14.

Drawing inspiration from renowned artists with the combination of traditional materials, the child artists had the chance to experience an inspiring creative journey. Each artwork presented to the public not only showcased the children’s artistic talent but also conveyed a unique message of its own.

In the rhythm of modern life, cyclos still roll through streets, preserving the distinctive charm of gentle Hue and remaining tied to the experiences of visitors who come here. However, cyclos still serve primarily as a means of transportation, with little integration of diverse cultural experiences that could help create a distinctive offering for the Ancient Capital’s tourism.

For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.