The people of Hue, no one knows exactly since when, but on the full moon (15th day) and the first day of each lunar month, many eateries close, and quite a few meat and fish stalls at the market also stop selling. Many places that normally serve meat-based dishes switch to vegetarian food instead.

As part of the celebrations for Vesak 2570 (Buddhist Era) and Hue Festival 2026, the Vegetarian Food Festival - Hue Festival 2026 officially opened on the afternoon of May 28th (the 12th day of the fourth lunar month) at the riverside area along the Perfume River. The event is jointly organized by the Executive Board of the Vietnam Buddhist Sangha in Hue City and the Organizing Committee of Hue Festival 2026.

On May 28 and 29 (corresponding to the 12th and 13th days of the Lunar April), Nguyen Dinh Chieu Pedestrian Street will be transformed into a large-scale and distinctive vegetarian culinary space for the Vegetarian Food Festival - Hue Festival 2026.

On the afternoon of April 10th, Hue Tourism College (under the Ministry of Culture, Sports and Tourism), in coordination with Cholimex Food Joint Stock Company, organized the 7th season of the “Searching for Hue Culinary Ambassadors” contest under the theme of “Preserving and Promoting the Essence of Hue Cuisine”.

On the afternoon of December 25, Hue City Department of Health held a conference to review the pilot model for “Food safety market in food and beverage services business” at Tay Loc Market. This is one of the city's key traditional markets, serving not only as a food source for locals, but also as a popular destination for tourists visiting and experiencing Hue's culinary culture.

On the morning of December 4, at Hue One Food manufacturing plant (No.1 Nguyen Van Tuyet Street, Thuan An Ward, Hue City), Hue One Food Joint Stock Company held a ceremony to release a 40-foot container, carrying about 19 tons of traditional Hue cakes, for official export to the U.S market.

On the afternoon of October 8, Hue College of Tourism coordinated with Cholimex Foods to hold a contest titled “Finding Hue’s Culinary Ambassador - Season 6” with the theme “Hue Cuisine in the Green Flow - Creativity for Sustainable Development”.

The recent export of 18 tons of Hue specialty cakes (including nam cakes (flat rice flour cakes with shrimp topping), loc cakes (tapioca dumplings), and it cakes (glutinous flour round cakes)) to the USA by Hue One Food and Kinh Do Specialty Joint Stock Company, Thuan An, holds significant meaning, acting as a special cultural ambassador of Hue to the world, with the value of cassava plant.

On the morning of August 22, in Hue City, Kinh Do Specialty Joint Stock Company in cooperation with Hue One Food Joint Stock Company held a ceremony of shipping the first container of Hue cakes to the U.S. market.

On August 8th, nearly 20 of Vietnam’s leading F&B (food and beverage) brands gathered at the “F&B Hue 2025: The F&B 5.0 Model” event, where they shared practical insights into development trends and applicable solutions for the food and beverage sector. The event was organized by Hue F&B Community and drew a large number of business representatives, shop owners, and others with a keen interest in food and beverage scene in the area.