On the morning of August 22, in Hue City, Kinh Do Specialty Joint Stock Company in cooperation with Hue One Food Joint Stock Company held a ceremony of shipping the first container of Hue cakes to the U.S. market.

On August 8th, nearly 20 of Vietnam’s leading F&B (food and beverage) brands gathered at the “F&B Hue 2025: The F&B 5.0 Model” event, where they shared practical insights into development trends and applicable solutions for the food and beverage sector. The event was organized by Hue F&B Community and drew a large number of business representatives, shop owners, and others with a keen interest in food and beverage scene in the area.

Hue Ancient Capital is a paradise for vegetarian cuisine. On the first and fifteenth days of the lunar month, even restaurants that usually serve meat often switch entirely to vegetarian dishes. This is hardly surprising, given that Hue is one of Vietnam’s major Buddhist centers, a land steeped in spiritual traditions, where eating vegetarian food has become a beautiful cultural feature.

Already a familiar face among startup CEOs in Hue, this time I met with Ngo Duc Vuong - Director of Hue One Food Company, whose flagship product has been dubbed “Hue Pizza” - the Thuan An pressed rice cake. We chatted over coffee in Grand Prairie, Texas, as he continued his mission of spreading the story of Hue’s entrepreneurial journey through the pressed rice cake and promoting Hue culture in the U.S market.

In Da Lay commune (Da Teh district, Lam Dong province), the new homeland of the people from Hue today, it is hard to recognize the traces of the hardships from nearly half a century ago. The most recognizable feature in this rural area that carries "Hue far away" is the distinctive Hue accent, the conical hats of the elderly women glistening as they shield their kind smiles, and the lively mornings with loc and nam cakes. We arrived at the Da Lay market in the Central Highlands and felt as if we were back in Hue, enjoying street food and chatting at a corner of Dong Ba or An Cuu markets…

Hue is famous for its delicious cuisine, and the local authorities are actively promoting the brand name “Hue - The Culinary Capital”. However, the city has yet true food tours (Food Tour) in a proper and structured manner.

TasteAtlas, a food magazine, has just set the list of 50 most worth-experienced culinary cities all over the world in 2024. Notably, 2 places in Vietnam including Hue and Hanoi were named in this list.

On the afternoon of October 28th, Hue Tourism College, in collaboration with Cholimex Foods, held the fifth season of the “Search for Hue Culinary Ambassadors” competition, themed “Hue cuisine - Convergence of essence,” for the year 2024.

The distinctive images and flavors of local specialties brought by women’s union (WU) members to contests, or food stores owned by members, are actively introduced and promoted by the Provincial WU and its local branches, contributing to introducing Hue's culinary culture far and wide.

Three Vietnamese dishes, namely beef stew (bo kho), Hue beef noodle soup, or Hue breakfast noodle soup (bun bo Hue), and broken rice with grilled pork (com tam suon), have been included in the list of “Top 100 breakfasts in the world” by the international food magazine Taste Atlas.