On July 27, the Tourism Department announced that the number of tourists visiting Hue in the first 7 months of 2025 exceeded 4 million arrivals, significantly higher than that of 2024, which reached 3,9 million arrivals.

On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”

The People's Committee of Hue City has approved the organization of the first race designed to explore the city’s cultural heritage - “Hue Heritage Trail 2025”. This is a highlight event within the framework of Hue’s 2025 Wellness Tourism Week and responding to the 2025 National Tourism Year.

On the afternoon of July 16, within the framework of the 10th session of the 8th Hue City People's Council, delegates discussed issues related to education-training and tourism in the assembly hall.

In addition to historical sites and beautiful landscapes, shopping streets, culinary quarters, and other distinctive urban areas are essential factors contributing to the appeal and revenue of the tourism industry in many countries.

Golf tourism is increasingly becoming a driving force behind high-quality travel, attracting tourists who are willing to spend, including those from international markets. Hue has shown interest in developing this form of tourism, yet much work remains to be done to achieve greater effectiveness.

The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.

On the morning of July 10, Hue City Department of Tourism and Vietnam Aviation Academy held a signing ceremony for a Memorandum of Understanding (MoU) on cooperation between the two units for the period of 2025 – 2030.

Hue is positioning itself as a green tourism destination. However, building and sustaining this brand requires more than just slogans or movements; it demands unity and responsibility from all stakeholders.

On the morning of July 9th, Vietnam Airlines, in collaboration with Hue City People's Committee and Phu Bai International Airport, held a special ceremony to welcome a milestone flight in celebration of the 65th anniversary of Vietnam's tourism sector. The event also aims to respond to the National Tourism Year - Hue 2025 and honored the airline’s 350 millionth passenger.