Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.

Drawing from nearly 720 years of Thuan Hoa - Phu Xuan's heritage, Hue boasts a treasure trove of culinary excellence, offering a competitive advantage for tourism in the ancient capital. Becoming a centrally governed municipality brings Hue new opportunities, and alongside its fresh, vibrant identity, people will think of Hue as a culinary city where quintessence converges.

Highland markets in Thua Thien Hue are gradually establishing their unique role in the lives of ethnic minority communities. These markets serve as places for people to exchange goods, promote local products, and simultaneously boost tourism and socio-economic development.

Decision No. 3979/QD-BVHTTDL dated December 10, 2024 of the Ministry of Culture, Sports and Tourism has recognized the “Van Cu noodle-making craft” being in the National Intangible Cultural Heritage List under the Traditional Handicraft category. This serves as a foundation for building an intangible cultural heritage profile with a national and international vision for Bun Hue (Hue noodles) culinary heritage in the coming time.

Within the closing ceremony of the Visit Vietnam Year - Dien Bien 2024 on the evening of December 22, Deputy Minister of Culture, Sports and Tourism Ho An Phong and the leaders of Dien Bien Province handed over the flag to Thua Thien Hue Province to host the Visit Vietnam Year 2025.

From the historical roots of Thuận Hóa - Phú Xuân nearly 720 years ago, Hue has inherited a rich culinary elite resource, offering a competitive edge for the ancient capital tourism. Achieving the status of a centrally governed municipality brings new opportunities for Hue. Alongside its fresh and vibrant developments, Hue is increasingly recognized as a culinary city where quintessence converges.

On the afternoon of December 18, a National Scientific Conference themed “Promoting the value of Hue traditional music in cultural and tourism development” took place at Saigon Morin Hotel. The conference was jointly organized by Thua Thien Hue Provincial Union of Science and Technology Associations and relevant agencies.

On December 11, representatives of the provincial Department of Culture and Sports informed that the Minister of the Ministry of Culture, Sports, and Tourism announced the decision to include the Hue Nam Temple Festival (Huong Tho Commune, Hue City) and Van Cu noodle-making craft (Huong Toan Commune, Huong Tra Town) in the list of National Intangible Cultural Heritage.

That is the topic of a workshop held on the afternoon of December 7 at 23 - 25 Le Loi Street (Hue City), featuring a talk by Nguyen Chi Ngan, a lecturer from the Division of Anthropology, Archaeology, and Tourism Culture, Faculty of History, University of Sciences, Hue University. The event was organized by Hue Books and Culture Club.

On the afternoon of December 4, Hue College of Tourism coordinated with Ile-de-France Chamber of Trade and Craft (French Republic) to hold a signing ceremony for an agreement on a cooperation framework to provide apprentices with diversified international experiences, along with many other important contents.