On the morning of July 10, Hue City Department of Tourism and Vietnam Aviation Academy held a signing ceremony for a Memorandum of Understanding (MoU) on cooperation between the two units for the period of 2025 – 2030.

Hue is positioning itself as a green tourism destination. However, building and sustaining this brand requires more than just slogans or movements; it demands unity and responsibility from all stakeholders.

On the morning of July 9th, Vietnam Airlines, in collaboration with Hue City People's Committee and Phu Bai International Airport, held a special ceremony to welcome a milestone flight in celebration of the 65th anniversary of Vietnam's tourism sector. The event also aims to respond to the National Tourism Year - Hue 2025 and honored the airline’s 350 millionth passenger.

On the evening of July 8th, Hue City Tourism Association held a gathering to mark the 65th anniversary of the traditional day of Vietnam’s tourism sector (July 9th, 1960 – July 9th, 2025).

Hue City’s Department of Culture and Sports announced that the Minister of Culture, Sports and Tourism has decided to add two heritages in Hue to the National Intangible Cultural Heritage list.

In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

On June 29, a cultural exchange activity between Hue City and the cultural tourism delegation of Nanning (Nam Ninh) City (China) took place at Duyen Thi Duong Theater. This event marked the beginning of China - ASEAN cultural exchange program 2025 in Vietnam.

From sightseeing trips and cultural experiences in Hue, many visitors have come to love this land.

For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

After 37 years of waiting, the Miss Vietnam beauty pageant is finally being held for the first time in Hue Imperial Citadel under the unique contexts, as Hue has just officially become a centrally governed municipality, and the city is hosting the National Tourism Year and Hue Festival 2025.