On the evening of July 7, Hue Museum of Fine Arts officially opened the performance and exhibition program titled “The Knowledge of Tailoring and Wearing Hue Ao Dai” at Diem Phung Thi Art Center (No.17 Le Loi St., Thuan Hoa Ward).

A decade ago, Kimura Brazilian Jiujitsu Hue was merely a grassroots martial arts club with a few dozen practitioners training for fitness and self-defense. Few could have predicted that this very club would become the backbone of the Hue City Jujitsu team, later clinching numerous titles in both continental and global arenas.

When summer arrives, Hue awakes earlier, bathing itself in the sunlight that spills brilliantly across the landscape. So do life, as activities begin to stir across the countryside, coastal areas, lagoons, and the city. Each dawn sky reveals a scene of its own: expansive yet unassuming, warm, tranquil, and brimming with renewed vitality.

On the evening of July 6th, at Nghinh Luong Pavilion, Hue City Department of Culture and Sports organized the artistic performance and flashmob event ‘Ao Dai - The Rhythm of Youth’. The program attracted large crowds of local residents, visitors, and hundreds of children.

From June 26 to 28, at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi, the distinctive products, specialties, and cultural values of the Ancient Capital came together in the ‘Hue Thuong’ program, part of ‘The Vitality of Vietnamese Goods’ programme No. 8. The program not only brought the essence of Hue to the heart of the Capital, but also created a space connecting local products with consumers nationwide through a combination of in-person experiences and e-commerce.

On July 6, the Youth Union and Student Association of the University of Education, Hue University, held a send-off ceremony for the 2026 Green Summer Student Volunteer Campaign, with the participation of 62 student volunteers.

On the morning of July 6, Hue City Museum of History opened an exhibition themed “School Ao-dai” at its headquarters at 268 Dien Bien Phu Street, Thuan Hoa Ward, Hue City.

On July 5, the Hue Entrepreneurs Club in Ho Chi Minh City opened the third Charity Tennis and Pickleball Tournament 2026, themed “Joining hands to support the poor, and poor and studious students”, competing for the Hue Entrepreneurs in Ho Chi Minh City Cup.

On the evening of July 5th, as part of Hue Ao Dai Week 2026, Hue City Garment Association organized the exhibition and interactive experience ‘The Story of Hue Ao Dai’, showcasing hundreds of distinctive ao dai designs.

On the morning of July 5, the Department of Tourism, in coordination with the Department of Culture and Sports and relevant agencies and organizations, organized the 2026 environmental cycling event under the theme ‘Ao Dai along the Streets’.