On the afternoon of January 8, the Provincial Business Association and TTC Group coordinated with Hue CEO Club and the Provincial Travel Association organized a seminar on business management and operation. The program attracted the participation of nearly 200 delegates from the businesses within the province.

According to the center's assessment, the increase in the number of visitors to the heritage sites was thanks to the effects of the Four Seasons Festival and corresponding festivals.

At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.

On the afternoon of January 4, the Faculty of Engineering and Technology – Hue University coordinated with CoTAI Startup Studio, and high schools in the provincial area to hold a festival of experiencing artificial intelligence called “AI Open Day 2024”.

At the Award Ceremony of "L'ORÉAL - UNESCO For the Development of Women in Science" in 2023, Assoc. Prof., Dr. Nguyen Thi Ai Nhung made an impression with her “typical Hue” image upon giving a presentation on the research topic relevant to the potential and application of endemic medicinal plants in Thua Thien Hue Province in supporting disease treatment for public health care. She was among three female scientists honored by L'ORÉAL - UNESCO in 2023.

On the morning of January 3, the University of Medicine and Pharmacy, Hue University held a ceremony to launch the Bachelor’s degree training program in Medical Laboratory Technology, which has met the quality standards of the ASEAN University Network – Quality Assurance (AUN – QA).

In 2023, Thua Thien Hue's artists were actively engaged in various cultural and artistic events in parallel with significant developments in the province's literature and arts.

The first tourists arriving in Hue stepped off at Phu Bai International Airport with radiant smiles with the welcoming gestures from the local tourism industry, signaling positive signs for the smoke-free industry in the ancient capital.

Thousands of people and visitors flocked to the streets to say goodbye to the old year and welcome the new year. In the cool weather with a vibrant music stage, the Countdown - Happy New Year 2024 art program, with an outdoor stage located at the intersection of Hung Vuong Street, Hue City, lasting from the night of December 31 to the dawn of the new year on January 1, 2024, became a highlight in the heart of the ancient capital.

Telling the story of an old lady from Hue with a philanthropic heart, young man Nguyen Duc Minh Hoang (Hue City) excellently surpassed more than 170 contestants nationwide to be awarded the First Prize in the 8th “Young Francophone Reporters 2023" contest.