Two world heritage cities - York (the UK) and Kyoto (Japan) - have been implementing Net Zero tourism models that Hue can refer and adapt to its local context.

Ask the people of Hue what flower they love most, and most will likely answer: the apricot blossom. To put it more formally, “hoang mai” - yellow apricot, without a doubt. Don’t believe it? Come to Hue and see for yourself! There’s a whole movement called “Yellow apricot blossom in front of the entrance”; a completed research project on “Conservation and development of Hue’s yellow apricot variety (Hue’s Hoang mai)”; a scientific conference on developing Hue’s Hoang mai into a key local product, aimed at successfully realizing the project to build Thua Thien Hue province (now Hue City) into Vietnam’s yellow apricot homeland. My friend, journalist Minh Tu, even published a book called “In front of the house stands a yellow apricot tree”, which sold out instantly, was reprinted, and translated into foreign languages to great acclaim.

After moments of family reunion and New Year greetings to grandparents and parents, many local residents and visitors have chosen Hue Imperial Citadel as their destination for early spring outings, immersing themselves in a Tet atmosphere rich in cultural depth.

In the mid-20th century, the establishment of multiple music publishing houses positioned Hue as a vital hub of Vietnamese music. As the former imperial capital, the city was both a magnet for prominent composers and a pioneering cradle that shaped the professional contours of Vietnam’s modern and traditional music through its distinguished publishing system.

Along the coastal regions of Central Vietnam, especially in the city of Hue, seahorses are not only a supplementary source of income for many fishermen but also an indicator of a healthy marine ecosystem. As seahorse populations continue to decline, reproductive research models and collaborations between fishermen and scientific institutions are opening up new hope: preserving this unique species for future generations.

On a pure morning, I bumped into groups of visitors strolling along the path leading into Hue Imperial Citadel. Cradling her camera in both hands, Ms. Marie, a French tourist, asked the guide in a gentle voice: “May I… try on Vietnam’s traditional costume?”. That question seemed to open an unexpected journey for them, an experience that felt as if they could touch the ancient soul of Hue

In the sacred moment of transition between the old year and the new year, the sky over Hue City lit up with fireworks to welcome the Year of the Horse 2026 amidst great joy.

Young designer Linda Hoang (born Hoang Kim Ngoc Uyen Nhi in 1992 in Hue City) is transforming the traditional ao dai by bringing dragon-horse patterns and royal court motifs to linen garments and modern fashion. ​

Within the tranquil setting of Hue Imperial Citadel, the melodies of nha nhac (Royal Court Music) resonate slowly and steadily. This enduring musical flow quietly carries echoes of the past, along with the steadfast efforts of those who dedicate themselves each day to preserving the heritage.

On February 13th, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the Hue City Party Committee, and Chairman of the Hue City People’s Committee, conducted a field survey and inspection of inland waterway tourism routes to assess their current status, development potential, and prospects for investment in tourism products and services.