It is the theme of the Year of the Snake - 2025 Spring Press Fair, jointly organized by Journalists Association and Department of Culture and Sports on January 23rd at Ho Chi Minh Museum in Hue City.

An exhibition commemorating the 95th anniversary of the founding of the Communist Party of Vietnam (February 3, 1930 - February 3, 2025) and welcoming the Lunar New Year of the Snake 2025 was organized by Hue City History Museum. The exhibition opened on January 22 at 268 Dien Bien Phu Street, Truong An Ward, Thuan Hoa District.

On the afternoon of January 21, the opening ceremony of the exhibition “Spring - The Year of the Snake 2025” took place at Song Huong Magazine office, organized by the Hue City Fine Arts Association.

On the afternoon of January 19th, the third annual Hue Yellow Apricot Festival - Masterpieces of Spring 2025 - was commenced at Thuong Bac Park (Tran Hung Dao Street, Phu Xuan District). This festival is dedicated to honoring Hue's signature flower, the Yellow Apricot Blossom.

On January 20, the University of Education, Hue University, organized a program themed “Spring Connecting - Tet Sharing”, taking students to return home to celebrate At Ty Lunar new year - 2025.

In the recent top 10 list of affordable and ideal relaxing destinations for Singaporean tourists in 2025, released by UK-based Time Out magazine, Vietnam is represented by two cities: Hue and Da Nang.

On the occasion of welcoming New Year and the Lunar New Year 2025, the Year of Snake, on the night of January 14, Hue City People’s Committee held a new year meeting party with the participation of international tourists, volunteers, experts, and foreign investors working in the city area.

On the morning of January 12, the Standing Committee of the City Youth Union – the Secretariat of the City Committee of the Vietnam Youth Union, in collaboration with Hue Central Hospital, Hue University, Red Cross Society, and the Executive Board of Vietnam Buddhist Sangha in the city, organized the 17th “Red Sunday” voluntary blood donation festival in 2025.

On the evening of January 11th, in Trung Son Commune (A Luoi District), the Border Guard Command of Hue City, in collaboration with the Vietnam Fatherland Front Committee of Hue City, organized the flagship program “Border Spring warms the people’s hearts” in celebration of the At Ty Lunar New Year - 2025.

This was one of the highlights shared at a conference summarizing activities in 2024 and deploying tasks in 2025 of Hue City Hotel Association, which took place on the late afternoon of January 10. Attending the conference were leaders of departments, agencies of Hue City, Vietnam Tourism Association, and Hue City Tourism Association.