The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

The Project for Human Resource Development Scholarship in Vietnam (JDS) has officially been opened for applications for 2024 admission, intended for Vietnamese officials and civil servants who are expected to contribute to Vietnam's socio-economic development.

This December 2023, the Regional Container Lines (RCL) from Thailand opened an international container shipping route to Chan May port. This shows not only the potential and advantages of the port but also a driving force and catalyst contributing to the development of the Chan May-Lang Co Economic Zone in particular and Thua Thien Hue province in general.

Recently, the People's Committee of Thua Thien Hue province and the American Chamber of Commerce in Vietnam (AmCham Vietnam) co-hosted a conference titled: “Green Transitioning for Economic Prosperity: Future for East-West Corridor”. Mr. John Rockhold, President of AmCham Vietnam, foreign diplomatic missions, businesses, experts, and investors from Vietnam, the United States, Laos, and Thailand attended the conference.

The cultural heritage left by the Nguyen Dynasty in Hue, in particular, and Vietnam in general, is extremely voluminous, including historical, cultural, landscape, artistic, scientific, and economic values... Over the years, preserving and promoting those cultural values have been highly appreciated. However, there are still some inadequacies, difficulties, and limitations.

On the afternoon of November 27, Hue University coordinated with the Japan Economic Federation (Keidanren) and the Japan Chamber of Commerce and Industry (JCCI) to award scholarships to students overcoming difficulties of Hue University.

Thua Thien Hue wishes to make a practical contribution to the content and agenda, introducing efforts of the province in providing solutions and policies to support businesses and citizens, diversifying products, and enhancing digital transformation in socio-economic fields...

Grown for its beauty and fruits, persimmon is a high-rise tree in Hue gardens. Despite not having high economic value, ancient persimmon trees carry spiritual and cultural value and are closely linked to the lives of many traditional families in the Huong Ngu region.

In the context of economic difficulties nationwide, leading to a decline in investment capital, Thua Thien Hue is gradually asserting itself as an attractive investment destination with great potential and prospects, coupled with an increasingly favorable environment, especially in terms of attracting foreign direct investment (FDI) capital.